AAMI smartplates允许年轻司机跟踪实时学习进度，针对技能需要练习。它使用智能手机技术实时跟踪学习者的时间、路线选择、天气、道路和交通状况，然后对进展提供全面的反馈。
AAMI是一个电子品牌，公司的首席客户体验官Mark Reinke说：“研究表明，年轻的澳大利亚AAMI的司机在被卷入了一场事故的风险。作为千禧一代使用技术来管理他们生活的每一方面几乎是没有秘密的，我们认为现在是时候重新思考我们如何教我们的孩子开车，让学习者驱动程序到数字世界。”
项目信息
品牌/广告主
SUNCORP
营销机构
Creative Agency 创意代理商
OGILVY AUSTRALIA MELBOURNE, AUSTRALIA
参与者
奖项荣誉
2018
Cannes Lions
Health & Wellness | Insurance | Digital: Platforms
Silver
2018
The One Show
Intellectual Property | Digital Product
Bronze Pencil
2018
The One Show
Mobile | Use of Technology
Silver Pencil
2018
The One Show
Mobile | Utility
Gold Pencil
2017
Cannes Lions
Mobile | Utilities
Bronze
2017
Cannes Lions
PR丨Use of Web Platforms & Apps
Bronze
2017
Cannes Lions
Media | Corporate Social Responsibility
Bronze
2017
CLIO Awards
Innovation | Product Innovation
Silver
2017
CLIO Awards
Product Design | Vehicles & Accessories
Bronze
2017
AD STARS
Design | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services
Bronze
2017
AD STARS
Mobile | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services
Bronze
2017
AD STARS
Direct | Use of direct marketing | Use of digital in a direct marketing campaign e.g. websites, microsites, search engine marketing, viral marketing, banner ads, email marketing, digital POS, video games, mobile based campaigns, QR codes, branded content, Bluetooth, MMS, SMS, PDA, GPS, tablet, MP3, games and apps, widgets, schematic screens, digital installations.
Crystal
2017
AD STARS
Diverse Insights
Crystal
2017
AD STARS
Design | Communication Design | Digital design
Bronze
2017
Spikes Asia
Digital Craft | Overall Functional Design
Bronze Spike
2017
Spikes Asia
Mobile | Mobile Apps
Gold Spike
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