对于美国的白人父母来说，和孩子进行一场认真的对话，可能就是要讨论“鸟类（birds）”和“豆类（beans）”之间的区别，但对于黑人父母来说，却完全不同，这是许多白人家庭所不知道的——“一场对话”意味着， 要和孩子讨论他们长大的过程中所将要面临的来自社会的威胁和危险，而黑人小孩应该怎么去克服这些偏见，不被美国的警察盯上。
BBDO制作这部公益宣传片的目的，就是为了让美国公民们意识到这一点，黑人们正在面临和几十年前同样严峻的种族歧视问题，这些关上门来进行的“一场对话”，需要被公开和意识到。美国社会也应该对此有所反应。每个孩子，都应该被平等对待。
项目信息
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P&G 宝洁
营销机构
Creative Agency 创意代理商
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参与者
奖项荣誉
2018
Cannes Lions
Film Craft | Casting
Silver
2018
Cannes Lions
Entertainment | Excellence in Brand Integration & Sponsorships / Partnerships for Branded Content
Silver
2018
Cannes Lions
Sustainable Development Goals | Reduced Inequalities
Bronze
2018
Cannes Lions
Social & Influencer | Corporate Social Responsibility (CSR) / Corporate Image
Silver
2018
Cannes Lions
Film Craft | Direction
Bronze
2018
Cannes Lions
Film Craft | Editing
Bronze
2018
Cannes Lions
Flim | Corporate Social Responsibility (CSR) / Corporate Image
Grand Prix
2018
Cannes Lions
Film | Corporate SocialResponsibility (CSR) / CorporateImage
Gold
2018
Cannes Lions
Film Craft | Cinematography
Silver
2018
D&AD Awards
Film Advertising | Tactical Film Advertising
Graphite Pencil
2018
D&AD Awards
Film Advertising Crafts | Casting for Film Advertising
Graphite Pencil
2018
D&AD Awards
Branded Content & Entertainment | Sponsored
Yellow Pencil
2018
D&AD Awards
Film Advertising Crafts | Direction for Film Advertising
Graphite Pencil
2018
D&AD Awards
Branded Content & Entertainment | Fiction Film up to 5 mins
Graphite Pencil
2018
D&AD Awards
Film Advertising | TV Commercials 41-60 seconds
Yellow Pencil
2018
D&AD Awards
Writing for Advertising | Writing for Digital Marketing
Graphite Pencil
2018
CLIO Awards
Public Relations | Corporate Image
Silver
2018
CLIO Awards
Innovation | Medium Innovation
Shortlist
2018
CLIO Awards
Social Media | Social Video
Gold
2018
CLIO Awards
Branded Entertainment | Film - Scripted
Gold
2018
CLIO Awards
Film Technique (Direction) | Direction
Silver
2018
CLIO Awards
Film | Short Form
Silver
2018
CLIO Awards
Film Technique | Editing
Shortlist
2018
CLIO Awards
Film | Commercials (Between 31 to 60 Seconds)
Gold
2018
The One Show
Branded Entertainment | Online / Short Form - Single
Gold Pencil
2018
The One Show
Branded Entertainment | Broadcast / Long Form - Single
Gold Pencil
2018
The One Show
Moving Image Craft | Craft - Direction / Single
Gold Pencil
2018
The One Show
Cultural Driver | New Trends
Gold Pencil
2018
The One Show
Direct Marketing | Digital / Social Media & Viral Marketing - Single
Gold Pencil
2018
The One Show
Moving Image Craft | Craft - Writing / Single
Gold Pencil
2018
ADC Awards
Craft in Writing | Broadcast for TV | Film | Video - Single
Silver Cube
2018
ADC Awards
Craft in Video | Direction | Single
Bronze Cube
2018
ADC Awards
Television | Film | Online Video Commercials | Television Commercial | Single
Silver Cube
2018
ADC Awards
Advertising | Television / Film / Online Video Commercials / Online Commercial - Single
Gold Cube
2018
ADC Awards
Motion / Film Craft | Craft in Motion / Film / Direction - Single
Gold Cube
2018
The Webby Awards
Advertising & Media | Best Copywriting
Winner
2018
The Webby Awards
Advertising & Media | Best Copywriting
People’s Voice Winner
2017
LIA
TV/Cinema/Online Film | Corporate Image
Gold
2017
LIA
TV/Cinema/Online Film | Copywriting
Silver
2017
LIA
Production & Post-Production | Production Design
Silver
2017
LIA
Production & Post-Production | Direction
Gold
2017
LIA
Production & Post-Production | Cinematography
Gold
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至于这个称号，大概是TB宋先给的，不过后来也渐渐叫开了
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