由日本铁路运营的火车线路遍及全国，成为了国家公共交通基础设施中不可或缺的部分，它让民众生活变得更加便捷，也助力社会快速发展。正因这种普遍与日常，以至于很多民众认为它的存在是理所当然的，反而严重忽略了铁路背后的故事以及意义。同时，据调查仅有6%的日本人游访过全国47个都道府县。
为了重新链接铁路与民众之间的情感，鼓励他们出行，欣赏本土的风景名胜，JR集团在150周年之际，携手创意公司Dentsu Inc, Tokyo.（东京电通株式会社）推出一项宣传活动——Train Trip（火车旅行）。首先，它深究每一个火车站台的历史故事，并利用日本传统雕版印刷工艺，将它们设计成风格不一、独一无二的邮票。邮票设计也很有讲究，仅仅运用6种色彩，整体主打简约明了。
其次，同步推出一个手机小程序，民众在乘坐铁路的过程中，每经过一站，即可手动在小程序上收集一枚精致的站点邮票，坐得越多，收集就越多，让上班通勤亦或旅程瞬间变得更加有趣与浪漫，也能在无意间了解更多的铁路故事，并促进日本社会经济的发展。
后续为了扩大影响力，JR集团还根据邮票制作了系列周边，比如海报、集邮手册、贴纸，背包、杯套等等，方便国内外游客使用与收藏。
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项目信息
品牌/广告主
JR GROUP
营销机构
参与者
奖项荣誉
2024
D&AD Awards
Graphic Design | Integrated
Wood Pencil
2024
D&AD Awards
Branding | Digital
Graphite Pencil
2024
D&AD Awards
Illustration | Integrated
Yellow Pencil
2024
D&AD Awards
Art Direction | Integrated
Black Pencil
2024
D&AD Awards
Art Direction | Direct
Graphite Pencil
2024
D&AD Awards
Digital Design | Digital Experiences
Wood Pencil
2024
CLIO Awards
Product/Service | Direct Marketing | Product/Service
Grand
2024
CLIO Awards
Design | Direct Marketing
Gold
2024
CLIO Awards
Design Craft | Illustration
Gold
2024
The One Show
Design | Promotional - Physical Items
Gold Pencil
2024
The One Show
Experiential & Immersive | Craft - Art Direction
Bronze Pencil
2024
The One Show
Print & Promotional | Craft - Art Direction
Gold Pencil
2024
The One Show
Best of Design
Best of Discipline
2024
The One Show
Design | Out of Home - Brand Installations
Silver Pencil
2024
The One Show
Interactive & Mobile Craft | Visual Craft - Art Direction
Bronze Pencil
2024
The One Show
Design | Craft - Art Direction
Gold Pencil
2024
ADC Awards
Interactive | Digital Craft / Art Direction
Gold Cube
2024
ADC Awards
Illustration | Book / Single
Gold Cube
2024
ADC Awards
Illustration
Best in Discipline
2024
ADC Awards
Brand / Communication Design | Promotional / Wildcard
Gold Cube
2024
ADC Awards
Brand / Communication Design | Branding / Branding Systems / Identities - Integrated
Gold Cube
2024
ADC Awards
Illustration | Branded Identity / Series
Gold Cube
2024
ONE Asia
Digital Design
Gold
2024
ADFEST
MOBILE LOTUS | MOBILE DESIGN
Gold Lotus
2024
ADFEST
LOTUS ROOTS
Grande of Lotus
2024
ADFEST
DIGITAL CRAFT LOTUS | DESIGN
Grande of Lotus
2024
ADFEST
DESIGN LOTUS | COMMUNICATION DESIGN
Gold Lotus
2024
ADFEST
BRAND EXPERIENCE LOTUS | USE OF MOBILE & DEVICES
Grande of Lotus
2024
ADFEST
DESIGN LOTUS | INTEGRATED CAMPAIGN
Grande of Lotus
2024
ADFEST
DIRECT LOTUS | DIGITAL
Gold Lotus
2024
ADFEST
MEDIA LOTUS | CONTENT & INFLUENCERS
Finalist
2024
ADFEST
PRINT & OUTDOOR CRAFT LOTUS
Gold Lotus
2024
MAD STARS
Mobile Stars | Use of Mobile | Use of Mobile Websites
Gold
2024
MAD STARS
Direct Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
Grand Prix
2024
MAD STARS
Design Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
Grand Prix of the Year
2024
MAD STARS
Brand Experience & Activation Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
Grand Prix
2024
MAD STARS
Integrated Stars | Sectors | Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
Grand Prix
2024
Spikes Asia
Digital Craft | Digital Illustration
Grand Prix
2024
Spikes Asia
Brand Experience & Activation | Travel, Leisure, Retail, Restaurants & Fast Food Chains
Silver Spike
2024
Spikes Asia
DIRECT | DIGITAL & SOCIAL
Grand Prix
2024
Spikes Asia
Design | Digital & Interactive Design
Silver Spike
2024
Spikes Asia
INDUSTRY CRAFT | Art Direction | Art Direction: Brand & Communications Design
Grand Prix
2023
Cannes Lions
Design | Brand Collateral
Gold
2023
Cannes Lions
Industry Craft | Brand & Communications Design
Grand Prix
2023
LIA
Design | Use of Illustration Campaign
Gold
2023
LIA
Design
Grand LIA
2023
LIA
Design Art | Direction Campaign
Gold
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