DREAMCASTER
Michelob ULTRA米凯罗啤酒作为NBA的官方啤酒，以“It's Only Worth lt lf You Enjoy lt” “你享受了，它才值得”作为宣言，致力于给用户带去快乐和享受。品牌也注意到，数百万的篮球粉丝，由于是盲人或有视觉障碍，无法尽情享受篮球比赛。
卡梅隆·布莱克生来就完全失明，但这并没有阻止他实现成为一名体育播音员的理想。米凯罗啤酒帮助他实现了梦想，他们开发了一种开创性的多感官技术，让卡梅隆能够全面体验和播报一场比赛。
首先，使用人工智能驱动的盲文，将篮球相关数据传到卡梅隆的指尖。然后，使用空间音效将卡梅隆置于球场中央，让他充分把握比赛的每一秒移动、战术和速度。最后，添加触觉反馈，让他真正感受到每个时刻的回响。
利用数据和人工智能，卡梅隆·布莱克能理解和感受体育比赛的每个精彩时刻和球员们的动作，并通过电视直播向数百万观众解说了一场比赛。该项目也成功荣获戛纳2023 Entertainment Lions For Sport 体育娱乐奖。
项目信息
品牌/广告主
MICHELOB ULTRA
营销机构
参与者
奖项荣誉
2024
Cannes Lions
BRAND EXPERIENCE AND ACTIVATION | Excellence in Brand Experience | Live Brand Experience or Activation
Silver
2024
Cannes Lions
ENTERTAINMENT | Entertainment-led Brand Experience | Live Entertainment
Bronze
2024
CLIO Awards
Public Relations | Use of Talent & Influencers
Bronze
2024
CLIO Awards
Innovation | Branded Entertainment & Content
Silver
2024
CLIO Awards
Digital/Mobile & Social Media Craft | User Experience
Silver
2024
CLIO Awards
Branded Entertainment & Content | Partnerships/Co-Creation
Silver
2024
CLIO Awards
Innovation | Audio
Gold
2024
CLIO Awards
Design | Data Visualization
Gold
2024
CLIO Awards
Branded Entertainment & Content | Experience/Activation
Gold
2024
CLIO Awards
Audio Craft | Sound Design
Gold
2024
CLIO Awards
Digital/Mobile | Wearables
Bronze
2024
CLIO Awards
Branded Entertainment & Content | New Realities
Bronze
2024
CLIO Awards
Audio | Specific Target Audience
Bronze
2024
CLIO Awards
Audio Craft | Casting/Performance
Bronze
2024
CLIO Awards
Digital/Mobile | Emerging Technology
Bronze
2024
CLIO Awards
Audio | Use of Technology
Gold
2024
CLIO Awards
Branded Entertainment & Content | Audio
Gold
2024
CLIO Awards
Creative Use of Data | Creativity/Storytelling
Gold
2024
CLIO Awards
Digital/Mobile & Social Media Craft | Sound Design
Gold
2024
CLIO Awards
Audio | Streaming/Downloadable Content
Silver
2024
CLIO Awards
Digital/Mobile | Connected Devices
Silver
2024
CLIO Awards
Experience/Activation | Events
Silver
2024
CLIO Awards
Innovation | Experience/Activation
Silver
2024
The One Show
Radio & Audio-First | Innovation - New Ideas in Radio & Audio
Silver Pencil
2024
The One Show
Interactive, Online & Mobile | Innovation - Execution in Interactive, Online, & Mobile
Silver Pencil
2024
The One Show
Experiential & Immersive | Experiential & Immersive for Good
Silver Pencil
2024
The One Show
Design | Innovation - New Ideas in Design
Silver Pencil
2024
The One Show
Creative Use of Data | Use of Technology
Silver Pencil
2024
The One Show
Radio & Audio-First | Radio & Audio for Good
Gold Pencil
2024
The One Show
Radio & Audio-First | Innovation - Execution in Radio & Audio
Gold Pencil
2024
The One Show
Moving Image Craft & Production | Use of Technology
Gold Pencil
2024
The One Show
Interactive & Mobile Craft | Use of Technology
Gold Pencil
2024
The One Show
Experiential & Immersive | Innovation - New Ideas in Experiential & Immersive
Gold Pencil
2024
The One Show
Experiential & Immersive | Craft - Use of Technology
Gold Pencil
2024
The One Show
Branded Entertainment | Craft - Use of Technology
Gold Pencil
2024
The One Show
Interactive & Mobile Craft | Use of Technology - AI
Bronze Pencil
2024
The One Show
Creative Use of Data | Innovation - Execution in Creative Use of Data
Bronze Pencil
2024
The One Show
Best of Interactive & Mobile Craft
Best of Discipline
2024
The One Show
Best of Music & Sound Craft
Best of Discipline
2024
The One Show
Best of Radio & Audio-First
Best of Discipline
2024
The One Show
Branded Entertainment | Innovation - Execution in Branded Entertainment
Bronze Pencil
2024
The One Show
Interactive & Mobile Craft | Audio Craft - Sound
Bronze Pencil
2024
The One Show
Music & Sound Craft | Innovation in Music & Sound Craft
Bronze Pencil
2024
The One Show
Creative Use of Technology | Innovation - Execution in Technology
Gold Pencil
2024
The One Show
Experiential & Immersive | Craft - Use of Sound
Gold Pencil
2024
The One Show
Integrated / Omnichannel | Craft - Use of Technology
Gold Pencil
2024
The One Show
Interactive & Mobile Craft | Creative Use of Data
Gold Pencil
2024
The One Show
Music & Sound Craft | Use of Technology
Gold Pencil
2024
The One Show
Radio & Audio-First | Custom Content
Gold Pencil
2024
The One Show
Branded Entertainment | Innovation - New Ideas in Branded Entertainment
Silver Pencil
2024
The One Show
Creative Use of Technology | Creative Use of Data
Silver Pencil
2024
The One Show
Experiential & Immersive | Experiential Audio
Silver Pencil
2024
The One Show
Experiential & Immersive | Innovation - Execution in Experiential & Immersive
Silver Pencil
2024
The One Show
Radio & Audio-First | Experiential Radio & Audio
Silver Pencil
2024
The One Show
Branded Entertainment | Full Length Video - Single
Gold Pencil
2024
ADC Awards
Advertising | Innovation / Branded Content / Entertainment
Gold Cube
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