《Oreo Codes 奥利奥条形码》
“扭一扭，舔一舔，泡一泡”。
随着奥利奥的风靡世界，这句广告词也顺理成章的成为了这块饼干的默认吃法，牛奶则坐稳了最佳搭档的位置。
尽管奥利奥在全球范围内保持着99%的品牌知名度，但为了增加购买场景和机会，并展现其俏皮的一面，奥利奥母公司亿滋国际与创意机构VMLY&R Commerce合作推出了一项名为“Oreo Codes（奥利奥条形码）”的互动活动。消费者在指定门店扫描带有奥利奥条形码的牛奶，会自动转换为奥利奥+牛奶的优惠折扣，既能为消费者节省开支，强化牛奶+奥利奥这一组合在人们心中的形象，重要的是，它还提醒消费者每杯牛奶都应该搭配一个OREO饼干。
目前，在芝加哥、印第安纳州和爱荷华州的180多家Albertsons Jewel-Osco商店在售带有Oreo Codes的牛奶。
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品牌/广告主
Oreo 奥利奥
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奖项荣誉
2024
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Bronze
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Wood Pencil
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Silver
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Silver
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Silver
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Silver
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Gold
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Silver
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Silver Pencil
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Merit
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Bronze Cube
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Silver Cube
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Bronze Cube
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Merit
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Advertising | Direct / Wildcard
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Experiential Design | Wildcard
Merit
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