《WoMen's football》
第九届女足世界杯将于2023年7月20日开赛，你是否对其也有关注呢？
近日，法国通信公司Orange发布了一则广告片《la Compil des Bleues》，为法国女子足球国家队助威，同时呼吁大众消除对女性运动员的偏见。广告片以法国队在比赛中激动人心的镜头为开场，实时转播的画面配以充满激情的解说，使得观众为之兴奋。但在后半段，事情开始反转，原来短片前半段出现的所有画面全都是女子足球比赛的现场，只是运用了特效将女子运动员的头身换成了男足运动员。
短片一开场，出现了法国队热门球星格里兹曼与姆巴佩的身影，他们在球场上进行身体对抗、过人传球，动作干练，配以生动激昂的解说，十分具有看点。
进球后，解说与现场都爆发出欢呼声，随即，画面被切换，屏幕出现两行字“只有法国男足才能带给我们这样的热血”、”然而，你刚才看到的不是他们。“
短片后半段，开始播放”换头“前后的对比画面，原来刚刚的格里兹曼与姆巴佩分别是法国女足运动员Sakina Karchaoui和Selma Bacha，这样的转折让人为之赞叹——女性也很有力量，女性运动也同样激动人心。
短片最后写明Orange制作此片的目的”我们不仅支持法国男足，也同样支持法国女足。“
该广告一经播出便引起广泛关注，“足球就是足球，运动就是运动，“澳大利亚退役足球运动员克雷格福斯特在推特上写道。“正视女性参加的运动”他补充说。ㅤ
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2024
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Gold
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Silver
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Bronze
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