《Welcome Home》
（视频时长：4′02″）
这支为 HomePod 打造的广告片是 Spike Jonze 导演的作品，由歌手兼舞者 FKA Twigs 担任女主，在音乐人 Anderson .Paak 的新歌《Til It's Over》中开始了一段奇妙的体验！
疲惫的女主下班回家后，让 Siri 用 Homepod 播放音乐。
伴随着音乐，竟打开了另一个空间，且发现自己突然有了“超能力”。
沙发、墙上的画的局部都被拉长了！
还与镜子里的自己尬起了舞...
音乐结束，如梦初醒。
幕后花絮
Adweek 制作了一期视频展示了《Welcome Home》幕后的故事。
之前以为片中拉伸墙壁是后期特效，结果这些布景几乎都是实景拍摄！
（视频时长：6′44″）
项目信息
品牌/广告主
Apple 苹果
营销机构
Creative Agency 创意代理商
TBWA\MEDIA ARTS LAB, Los Angeles
参与者
奖项荣誉
2019
The One Show
Moving Image Craft | Craft - Editing | Single
Silver Pencil
2019
The One Show
Moving Image Craft | Craft - Use of Music | Licensed / Adapted Music
Gold Pencil
2019
The One Show
Branded Entertainment | Music Videos
Gold Pencil
2019
The One Show
Moving Image Craft | Craft - Cinematography | Single
Bronze Pencil
2019
The One Show
Branded Entertainment | Long Form Video | Single
Gold Pencil
2019
The One Show
Moving Image Craft | Craft - Direction | Single
Gold Pencil
2019
ADC Awards
Advertising | Television / Film / Online Video | Online - Single
Gold Cube
2019
ADC Awards
Advertising | Craft in Video | Special Effects - Single
Gold Cube
2019
ADC Awards
Advertising | Craft in Video | Direction - Single
Gold Cube
2019
ADC Awards
Advertising | Innovation / Promotional Materials
Gold Cube
2019
ADC Awards
Motion / Film Craft | Innovation | Motion / Film Craft
Gold Cube
2019
ADC Awards
Advertising | Craft in Video / Editing - Single
Bronze Cube
2019
ADC Awards
Advertising | Branded Content & Entertainment - Online | Short Form
Gold Cube
2019
The Webby Awards
Video | Long Form
Winner
2019
The Webby Awards
Video | Music
Winner
2019
The Webby Awards
Advertising, Media & PR | Best Use of Video or Moving Image
Winner
2019
The Webby Awards
Video | Best Art Direction
Winner
2018
Cannes Lions
Mobile | Co-creation & User Generated Content
Silver
2018
Cannes Lions
Film | Consumer Durables
Gold
2018
Cannes Lions
Entertainment Lions for Music | Brand or Product Integration into Music Content
Grand Prix
2018
Cannes Lions
Film Craft | Cinematography
Bronze
2018
Cannes Lions
Entertainment Lions for Music | Use of Licensed / Adapted Music
Silver
2018
Cannes Lions
Entertainment | Online: Fiction
Silver
2018
Cannes Lions
Social & Influencer | Co-creation & User Generated Content
Gold
2018
Cannes Lions
Film Craft | Production Design / Art Direction
Gold
2018
D&AD Awards
Film Advertising Crafts | Special Effects for Film Advertising
Yellow Pencil
2018
D&AD Awards
Branded Content & Entertainment | Fiction Film up to 5 mins
Yellow Pencil
2018
D&AD Awards
Film Advertising Crafts | Direction for Film Advertising
Yellow Pencil
2018
D&AD Awards
Art Direction | Art Direction for Film Advertising
Yellow Pencil
2018
D&AD Awards
Film Advertising Crafts | Cinematography for Film Advertising
Graphite Pencil
2018
D&AD Awards
Film Advertising Crafts | Use of Music for Film Advertising
Wood Pencil
2018
CLIO Awards
Film Technique (Visual Effects) | Visual Effects
Silver
2018
CLIO Awards
Film | Short Form
Gold
2018
CLIO Awards
Branded Entertainment | Film - Scripted
Gold
2018
CLIO Awards
Film Technique (Direction) | Direction
Gold
2018
CLIO Awards
Film | Short Form
Grand
2018
CLIO Awards
Film Technique (Music - Licensed) | Music - Licensed
Silver
2018
CLIO Awards
Film Technique (Cinematography) | Cinematography
Silver
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