Pedigree Selfiestix
（视频时长：1′56″）
当你的宠物不看相机时，你几乎不可能捕捉到那美丽的狗狗微笑。
为了解决这个问题，Pedigree 和 Colenso BBDO 开发了一种名为 Pedigree SelfieSTIX 的产品。 SelfieSTIX 附加到任何手机上，都能与狗狗拍出完美的照片。
Pedigree 公司配合产品推出的一款自拍夹，简直成为爱晒萌宠的铲屎官的救星。想要配合拍照没有什么是一根零食棒解决不了的，不管是蠢萌哈士奇还是泰迪都得老老实实的看着镜头，美妙瞬间尽在你掌握。
Pedigree 的市场部经理表示：“人们喜欢与自己的狗狗一起拍照，这应该是一个亲密的共享时刻，但我们意识到狗从不看相机。现在用 Pedigree SelfieSTIX 可以充分利用这一时刻。“
宣传海报
这款可以让宠物跟你安分拍照的 App “Pedigree SelfieSTIX ”，你心动了吗？
项目信息
品牌/广告主
Pedigree 宝路
营销机构
Creative Agency 创意代理商
Colenso BBDO 奥克兰
参与者
奖项荣誉
2020
The One Show
Creative Effectiveness | Creative Effectiveness | Consumer / Brand
Merit
2019
NYF Advertising Awards
Activation & Engagement: Best Use | Mobile
First Prize
2019
NYF Advertising Awards
Digital/Mobile | Products & Services
Second Prize
2018
Cannes Lions
Brand Experience & Activation | Retail Promotions & Competitions
Bronze
2018
Cannes Lions
Mobile | Content for User Engagement
Bronze
2018
Cannes Lions
Design | Social Engagement
Bronze
2018
CLIO Awards
Integrated Campaign
Silver
2018
CLIO Awards
Digital/Mobile | Apps
Gold
2018
CLIO Awards
Direct | Digital/Mobile
Gold
2018
The One Show
Mobile | Applications
Best of Discipline
2018
The One Show
Intellectual Property | Physical Product
Best of Discipline
2018
The One Show
Branded Entertainment | Mobile Apps
Gold Pencil
2018
AWARD Awards
Promotion & Experiential | Best New Product Launch And Re-Launch Or Multi-Product Promotion At Retail
Gold
2018
AWARD Awards
Promotion & Experiential | Best Use of Mobile and Other Digital Media in a Promotional Campaign
Silver
2018
AWARD Awards
Branded Entertainment & Content | Mobile
Gold
2018
ADFEST
Mobile Lotus | Mobile Campaign
Finalist
2018
ADFEST
Mobile Lotus | Mobile Campaign
Grande of Lotus
2018
AD STARS
Design | Communication Design | Digital design
Gold
2018
AD STARS
Direct | Use of Direct Marketing | Use of digital in a direct marketing campaign (e.g. websites, microsites, search engine marketing, viral marketing, banner ads, email marketing, digital POS, video
Gold
2018
AD STARS
Interactive | Interactive Craft | Innovative Use of Technology
Silver
2018
AD STARS
Interactive | Product & Service | Foods
Grand Prix
2018
AD STARS
Promotion | Use of Promo & Activation | Use of digital in a promotional campaign (e.g. websites, microsites, search engine marketing, viral marketing, banner ads, email marketing, digital POS, video games)
Gold
2018
AD STARS
Mobile | Mobile Craft | Augmented Mobile Experience
Silver
2018
AD STARS
Mobile | Mobile Craft | Innovative Use of Technology
Silver
2018
AD STARS
Media | Use of Media | Use of digital in a media campaign
Gold
2018
AD STARS
Mobile | Use of Mobile | Use of Mobile Applications / Mobile Games
Silver
2018
AD STARS
Interactive | Use of Interactive | Use of Web Platforms
Silver
2018
AD STARS
Mobile | Product & Service | Foods
Silver
2018
Spikes Asia
Brand Experience & Activation | Use of Mobile & Devices
Gold Spike
2018
Spikes Asia
Brand Experience & Activation | Use of Social & Digital Platforms
Bronze Spike
2018
Spikes Asia
Digital Craft | Innovative Use of Technology
Shortlist
2018
Spikes Asia
Digital | Other FMCG
Grand Prix
2018
Spikes Asia
Digital | Co-Creation & User Generated Content
Silver Spike
2018
Spikes Asia
Direct | Use of Ambient Media: Small Scale
Gold Spike
2018
Spikes Asia
Direct | Use of Mobile
Gold Spike
2018
Spikes Asia
Direct | Integrated Campaign Led by Direct
Bronze Spike
2018
Spikes Asia
Brand Experience & Activation | Other FMCG
Silver Spike
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