BMW iX2×Lil Miquela
为推广 BMW iX2 全新电动车系列，品牌近日推出一则艺术感“爆表”的视觉大片，邀请当红虚拟偶像“雀斑女孩”Lil Miquela，用一台车赋予她如真人般五感全开的动人体验。
对于虚拟偶像而言，ta 可以拥有类似真人的全部，除了真实的身体五感。
广告中，驾驶 BMW iX2 的“雀斑女孩”，却一步步跨越了“真实”与“虚拟”的界限，她看见，她听见，她触碰到了真实世界里的一切真实。
正如片尾出现的 slogan 所言：make it real（让一切成真）。
女孩开着 BMW iX2，清晰地听见和看见车窗外的蜻蜓。
一路清晰地听见和看见海边的游人，城市里各种各样的生活场景。
她感受到了自己的手掌，自己的身体。
用手掌触碰到了飘下的雪花。
make it real（让一切成真）。
CREDITS
Client: The BMW Group
Head of BMW Content Creation and Production: Max Bauer
Customer Journey Campaign Lead BMW: Christina von Jakubowski
Project Lead Film BMW: Daniela Sykes
Project Lead Artwork BMW: Lisa Schmack
Dapper Labs / Lil Miquela:
Creative Director: Jessica Currie
CG Lead: Dhairya Patel
Agency: The Marcom Engine
Account Management: Susanne Schwermer, Nicole Niemann
Executive Creative Director: Patrick Klebba, Christof Deutscher
Creative Director & Project Lead: Mario Zaradic
Art Director: Tomic Lee, Moe Qubia, Junggle Kim
Copywriter: Oliver Schnitzer, Poppy Kilby-Tyre
Project Management: Britta Meisterjahn
Strategy Director: Santiago Ramirez
Executive Producer: Patrick Cahill
Senior Producer (Film): Alexandra Kaesler
Producer (Artwork): Max Huber
Post Producer (Artwork): Vivianne Bonnefond
Post-Production Support (Film): Andrej Loebel
Production Film: BWGTBLD
Executive Producer: Julian Holland
Director: Stefanie Soho
Director of Photography: Oliver Millar
Music: Hugo Dubery and Gustav Karlström
Editing: Nik Kohler
Styling: Harper Slate, Julia Quante
Grading: Mikey Rossiter / Rare Medium New York
Line Producer: Tom Erhardt
Post Producer: Claudia Reissen, Victor de Castillo
Service Production: Bas Films
Post Production: Rohtau London
Executive Creative Director, VFX Supervisor: Jordi Bares
Executive Producer, Head of Production and Sustainability: Josh King
Post Producer: Romilly Endacott
AI Artist: Ahmed Abdelnaby
Senior CG Car Asset, Model and Texturing: Narek Gabazyan
Senior Lighting & FX TD: Mathias Villemont
Lead Nuke & Flame Compositor: Diego Camacho
Lead Flame Compositor: HongRu Chen
Service Production Artwork: Falca
Service Producer: Jack Daniel-Dempsey
Photographer: Chris Noltekuhlmann
Photo Assistant: Florian Brandl
Post Production: ReCom
Post Production Artist: Pepe Alram, Daniel Seiler, Katharina Löffler
Post Production Supervisor: Lars Wittmak
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这波联动的很有创意，独立女性开宝马。
要是搁在十几年前，遇到白马王子会不会是他来开宝马接女主回家