Palau Pledge
（视频时长：1′05″）
素材来源于好奇心日报
针对旅游业带来的环境破坏，“帕劳誓约”是帕劳遗产计划的一部分。简单来说，该活动将游客的入境盖章设计成了一首守护帕劳岛屿的公约小诗，游客自愿签署这份公约，并在访问期间遵循生态平衡的守则。
这项活动的推行得到了当地政府和民众的支持，同时也涉及到了印刷、排版、平面、标志牌等多个与创意领域相关的工作，在 D&AD 大奖上揽获 8 支铅笔，包括一支黑铅笔、一支黄铅笔、三支石墨铅笔和三支木铅笔，成为今年的最大赢家。
在通往帕劳的每一列航班中都会播放下面这支广告片，帮助游客了解该项目。
项目信息
品牌/广告主
Palau Legacy
营销机构
Creative Agency 创意代理商
Host and Havas
参与者
奖项荣誉
2018
Cannes Lions
Sustainable Development Goals | Sustainable Cities and Communities
Grand Prix
2018
Cannes Lions
Media | Use of Ambient Media: Small Scale
Silver
2018
Cannes Lions
Direct | Travel
Grand Prix
2018
Cannes Lions
Titanium
Grand Prix
2018
Cannes Lions
Sustainable Development Goals | Sustainable Cities and Communities
Grand Prix
2018
Cannes Lions
Sustainable Development Goals | Partnerships for the Goals
Silver
2018
Cannes Lions
Brand Experience & Activation | Launch / Re-launch
Gold
2018
Cannes Lions
Sustainable Development Goals | Life Below Water
Bronze
2018
D&AD Awards
Direct | Direct Response/Ambient
Graphite Pencil
2018
D&AD Awards
Branding | Campaign Branding & Identity
Black Pencil
2018
D&AD Awards
Media | Use of Direct
Graphite Pencil
2018
D&AD Awards
Branding | Brand Expression in Print
Yellow Pencil
2018
D&AD Awards
Writing for Advertising | Writing for Direct
Wood Pencil
2018
D&AD Awards
Integrated | Innovative Media
Graphite Pencil
2018
D&AD Awards
Creativity for Good | Advertising & Marketing Communications | Brand
Wood Pencil
2018
D&AD Awards
Writing for Design | Writing for Printed Materials & Graphic Communications
Wood Pencil
2018
CLIO Awards
Integrated Campaign
Gold
2018
CLIO Awards
Brand Design | Environmental
Gold
2018
CLIO Awards
Innovation | Medium Innovation
Gold
2018
CLIO Awards
Brand Design | Direct Marketing
Gold
2018
CLIO Awards
Public Relations | Multicultural
Silver
2018
CLIO Awards
Public Relations | Environmental
Silver
2018
CLIO Awards
Public Relations | Brand Development
Silver
2018
CLIO Awards
Innovation | Medium Innovation
Grand
2018
CLIO Awards
Direct | Other
Grand
2018
CLIO Awards
Direct | Other
Gold
2018
The One Show
Cross-Platform | Innovation in Cross-Platform | Integrated Branding
Silver Pencil
2018
The One Show
Cross-Platform | Integrated Branding
Bronze Pencil
2018
AWARD Awards
Integrated Campaign
Silver
2018
AWARD Awards
Market Disruption & New Product/Service Development | Sustainable Product/Service Development
Silver
2018
AWARD Awards
Public Relations | Best Use of PR Amplification For A Campaign
Gold
2018
AWARD Awards
Design | Integrated Design
Silver
2018
AWARD Awards
Public Relations | Best Use of Unpaid Influencers
Gold
2018
AWARD Awards
Direct Marketing | Alternative Media, Individual
Gold
2018
AWARD Awards
Direct Marketing | Art Direction for Direct, Individual
Bronze
2018
AWARD Awards
Direct Marketing | Integrated Solutions
Bronze
2018
AWARD Awards
Creativity For Good | Advertising & Marketing Communications
Silver
2018
AWARD Awards
Craft In Advertising | Print - Art Direction, Campaign
Silver
2018
AWARD Awards
Creativity For Good | Design
Gold
2018
AD STARS
Green
Grand Prix of the Year
2018
AD STARS
Direct | Use of Direct Marketing | Ambient media (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct
Grand Prix
2018
AD STARS
Media | Use of Media | Use of ambient media
Grand Prix
2018
Spikes Asia
Brand Experience & Activation | Travel
Gold Spike
2018
Spikes Asia
Brand Experience & Activation | Launch / Re-launch
Silver Spike
2018
Spikes Asia
Direct | Travel
Grand Prix
2018
Spikes Asia
Direct | Integrated Campaign Led by Direct
Gold Spike
2018
Spikes Asia
Design | Creation of a new Brand Identity
Grand Prix
2018
Cristal Festival
Integrated
Sapphire (Silver)
2018
Cristal Festival
Design | Brand Identity
Emerald (Bronze)
2018
Cristal Festival
Promo & Activation | Best Goodvertising Campaign
Grand Cristal
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