观看桑迪胡克的新视频“明天的新闻”，它描绘了枪支暴力的破坏性影响以及我们必须阻止它的重要性。这可能会让一些人感到不舒服。
我们希望你能一直观察下去：
当新闻打断了又一次学校枪击事件时，我们常常感到一种毁灭性的无助感和绝望感。被悲剧影响的家庭和社区都会想：我们怎么能阻止这个？
这就是为什么桑迪胡克承诺知道星座计划是如此重要的原因。采用无成本培训教会了学生和成年人如何识别枪支暴力的警告信号，并授权他们在发生悲剧之前进行干预。
项目信息
品牌/广告主
Sandy Hook Promise
营销机构
Creative Agency 创意代理商
BBDO New York
参与者
奖项荣誉
2018
Cannes Lions
Film | Not-for-profit / Charity
Bronze
2018
Cannes Lions
Film | Use of TV / Cinema Film
Bronze
2018
Cannes Lions
PR | Media Relations
Bronze
2018
D&AD Awards
Media | Use of PR
Wood Pencil
2018
D&AD Awards
Media | Use of Branded Content
Wood Pencil
2018
D&AD Awards
PR | Use of Media Relations
Graphite Pencil
2018
D&AD Awards
Writing for Advertising | Writing for Digital Marketing
Wood Pencil
2018
D&AD Awards
Film Advertising | Public Service Commercials
Graphite Pencil
2018
NYF Advertising Awards
Public & Media Relations Campaigns: Public Service Announcements | Civic & Social Education
Second Prize
2018
NYF Advertising Awards
Best Use of Media: Public Service | Film
Second Prize
2018
NYF Advertising Awards
Best Use of Media: Film | Online
Second Prize
2018
NYF Advertising Awards
Public Service Announcements / Communications: Branded Entertainment | Civic & Social Education
First Prize
2018
CLIO Awards
Public Relations | Cause Related
Silver
2018
The Webby Awards
Online Film & Video | Public Service & Activism (Branded)
People’s Voice Winner
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