BVG x adidas – The ticket-shoe
（视频时长：2′）
阿迪达斯和柏林交通运输公司发布了一双特别设计的运动鞋，可以当作火车通行证使用。据报道，昨数百名运动鞋爱好者和交通运输爱好者露营排队以求买到该款鞋子，该款运动鞋在同一天售罄。
柏林交通运输公司与阿迪达斯合作发布500双价值180欧元（约合220美元）的限量版运动鞋。这其实是非常划算的，考虑到从柏林交通运输公司最便宜的年度火车通票费用728欧元（890美元），这意味着你可以节省数百美元，同时获得一双新鞋。柏林交通运输公司称，火车票持续时间为2018年1月16日至12月31日。
检票员会在火车上进行随机检查，所以如果你穿着这双鞋，那么你需要向他们展示鞋舌上的车票。没有涉及尖端的技术，这张票是缝制在运动鞋舌头上的织物版。
项目信息
品牌/广告主
Berliner Verkehrsbetriebe
营销机构
Creative Agency 创意代理商
Jung von Matt 汉堡
参与者
奖项荣誉
2018
Cannes Lions
Direct | Launch / Re-launch
Bronze
2018
Cannes Lions
Product Design | Bespoke Items & Designed Objects
Bronze
2018
Cannes Lions
Direct | Travel
Gold
2018
D&AD Awards
Experiential | Tech Led
Graphite Pencil
2018
D&AD Awards
PR | In-Market Campaign
Graphite Pencil
2018
D&AD Awards
Branding | Brand Experience & Environments
Graphite Pencil
2018
NYF Advertising Awards
Avant-Garde / Innovative: Product & Services | Apparel, Footwear & Accessories
Second Prize
2018
NYF Advertising Awards
Avant-Garde / Innovative: Product & Services | Transportation
First Prize
2018
NYF Advertising Awards
Activation & Engagement: Products & Services | Apparel, Footwear & Accessories
Second Prize
2018
NYF Advertising Awards
Avant-Garde / Innovative: Avant-Garde Discipline | Activation & Engagement
Second Prize
2018
NYF Advertising Awards
Avant-Garde / Innovative: Avant-Garde Discipline | Public Relations
Second Prize
2018
NYF Advertising Awards
Package & Product Design: Best Use of Medium | Special Editions & Promotional Packaging
Second Prize
2018
NYF Advertising Awards
Best Use of Media: Direct & Collateral | Product Launch
First Prize
2018
NYF Advertising Awards
Activation & Engagement: Products & Services | Transportation
Second Prize
2018
NYF Advertising Awards
Avant-Garde / Innovative: Avant-Garde Discipline | Design
Second Prize
2018
CLIO Awards
Partnerships & Collaborations
Silver
2018
The One Show
Cross-Platform | Innovation in Cross-Platform / Integrated Branding
Gold Pencil
2018
ADC Awards
Promotional Materials / Dimensional - Single
Silver Cube
2018
ADC Awards
Use of Social Media | Instagram | Campaign
Bronze Cube
2018
ADC Awards
Out of Home | Transit | Single
Bronze Cube
2018
ADC Awards
Product Design | Fashion, Jewelry and Accessories | Single
Bronze Cube
2018
ADC Awards
Promotional | Apparel | Single
Bronze Cube
2018
ADC Awards
Product Design | Fashion, Jewelry and Accessories | Single
Bronze Cube
2018
ADC Awards
Integrated | Integrated | Campaign
Silver Cube
专业评分
专业评分已截止
评论
评论
推荐评论
暂无评论哦，快来评论一下吧！
全部评论（0条）