Skittles做了一个超级碗商业插播广告，广告费高达数百万美元。
糖果品牌在广告中嘲弄了四个人，其中有51岁的大卫修蒙……他们都是怪诞的。
Skittles公司透露，这种高排他性的广告不会泄露给公众，而且，这不是玩笑。该广告将在超级碗星期日在Skittles的脸谱网页面上透露给马科斯。马科斯的反应是公众能够在脸谱网上看到的唯一东西，除了他之外，没有其他人会看到这个广告，甚至连修蒙也看不到。
项目信息
品牌/广告主
Skittles 彩虹糖
营销机构
Creative Agency 创意代理商
DDB 芝加哥
参与者
奖项荣誉
2019
The Webby Awards
Advertising, Media & PR | Best Video Campaign
People’s Voice Winner
2019
The Webby Awards
Advertising, Media & PR | Best Use of Earned Media
Winner
2019
The Webby Awards
Advertising, Media & PR | Best Video Campaign
Winner
2019
The Webby Awards
Advertising, Media & PR | Best Use of Earned Media
People’s Voice Winner
2018
Cannes Lions
Social & Influencer | Brand Storytelling
Bronze
2018
Cannes Lions
Social & Influencer | Food & Drinks
Gold
2018
Cannes Lions
Direct | Experience Design
Bronze
2018
Cannes Lions
Social & Influencer | Multi-platform Social Campaign
Bronze
2018
Cannes Lions
Direct | Food & Drink
Silver
2018
Cannes Lions
Brand Experience & Activation | Brand-owned Experiences
Bronze
2018
Cannes Lions
Entertainment | Excellence in Audience Engagement or Distribution Strategy for Branded Content
Bronze
2018
Cannes Lions
Brand Experience & Activation | Food & Drink
Gold
2018
Cannes Lions
Brand Experience & Activation | Social Engagement & Integration for Live Experience
Silver
2018
D&AD Awards
Writing for Advertising | Writing for Film Advertising
Graphite Pencil
2018
D&AD Awards
Digital Marketing | Integrated Digital Campaigns
Yellow Pencil
2018
D&AD Awards
Direct | Direct Acquisition & Retention
Yellow Pencil
2018
D&AD Awards
Integrated | Earned Media/Large Business (over 500 employees)
Graphite Pencil
2018
D&AD Awards
Digital Marketing | Online Video Adverts
Graphite Pencil
2018
CLIO Awards
Branded Entertainment | Digital/Mobile
Gold
2018
CLIO Awards
Branded Content | Film
Gold
2018
CLIO Awards
Integrated Campaign
Silver
2018
CLIO Awards
Digital/Mobile & Social Media Technique | Copywriting
Silver
2018
CLIO Awards
Digital/Mobile | Other
Gold
2018
CLIO Awards
Direct | Digital/Mobile
Gold
2018
CLIO Awards
Innovation | Medium Innovation
Silver
2018
CLIO Awards
Social Media | Multi-Platform Campaign
Gold
2018
CLIO Awards
Film | Commercials (Between 31 to 60 Seconds)
Gold
2018
CLIO Awards
Direct | Film
Gold
2018
CLIO Awards
Digital/Mobile | Other
Grand
2018
The One Show
Film | Innovation in Film / Online
Gold Pencil
2018
The One Show
Direct Marketing | Ambient Media / Live Events
Gold Pencil
2018
The One Show
Film | Online Films & Video / Varying Length Campaign
Gold Pencil
2018
The One Show
Film | Online Films & Video | Long Form - Single
Silver Pencil
2018
The One Show
Branded Entertainment | Online | Live Webcast
Silver Pencil
2018
The One Show
Cross-Platform | Integrated Branding | Integrated Online
Bronze Pencil
2018
The One Show
Direct Marketing | Innovation in Direct
Gold Pencil
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