新西兰网络安全组织 Netsafe 为此研发了一款聊天机器人 Re:scam ，当有人收到诈骗邮件时，可直接转寄到 me@rescam.org 这个邮箱地址，之后 Re:scam 就会接手，代替你回复邮件，跟骗子进行无意义的沟通，浪费骗子的时间，不仅让他们没空去骗更多的人，也会让他们不敢再将钓鱼邮件发给你。正如 Re:scam 的网页介绍上所言：直接删除诈骗邮件可以保护自己，但如果转寄到 Re:scam 的话，就能保护其他人。
为了与骗子沟通无碍，Netsafe 大大提升了 Re:scam 的智能，在它的系统中储备了各式各样的身份与个性：固执的老人、活波的青年、单纯的孩子……所有的回复都会根据设定的不同而有所改变，反过来骗取诈骗犯的回复；除此之外，根据具体的内容，Re:scam 会做出适当的回应，并说一点玩笑话，使双方的交流可以持续下去。
根据统计，目前 Re:scam 已经发送超过 20000 封邮件给诈骗方，总共浪费了骗子 2 个月又 12 天的时间，长此以往，成绩将非常可观。
项目信息
品牌/广告主
Netsafe
营销机构
Creative Agency 创意代理商
DDB 恒美 新西兰
参与者
奖项荣誉
2018
Cannes Lions
Media | Use of Branded Content created for Digital or Social
Bronze
2018
Cannes Lions
PR | Co-creation & User Generated Content
Silver
2018
D&AD Awards
Direct | Direct Product & Service
Wood Pencil
2018
D&AD Awards
Direct | Direct Response/Digital
Graphite Pencil
2018
D&AD Awards
Digital Design | Service Design
Yellow Pencil
2018
D&AD Awards
Digital Design | Websites
Wood Pencil
2018
The One Show
Design | Digital Design
Gold Pencil
2018
The One Show
Intellectual Property | Digital Product
Gold Pencil
2018
The One Show
Interactive | Innovation in Interactive | Online
Silver Pencil
2018
The One Show
UX / UI | Web | Utility
Silver Pencil
2018
AWARD Awards
Craft In Advertising | Digital - Technological Innovation
Bronze
2018
AWARD Awards
Direct Marketing | Charity, Campaign
Silver
2018
AWARD Awards
Digital | Creative / Technological Innovation
Silver
2018
AWARD Awards
Craft In Advertising | Digital - Digital Utilities And Tools
Gold
2018
AWARD Awards
Market Disruption & New Product/Service Development | Charity
Silver
2018
AWARD Awards
Digital | Product Innovation
Silver
2018
AWARD Awards
Digital | Digital Campaign - Charity
Silver
2018
AWARD Awards
Promotion & Experiential | Best Use of Promotion And Experiential Marketing In A Charity Campaign
Gold
2018
AWARD Awards
Craft In Advertising | Digital - Websites
Bronze
2018
AWARD Awards
Digital | Emerging Digital / Connected Products, Charity
Gold
2018
AWARD Awards
Public Relations | Charity
Silver
2018
AD STARS
Interactive | Interactive Craft | User Experience (UX)
Silver
2018
AD STARS
Interactive | Use of Interactive | Use of Web Platforms
Silver
2018
AD STARS
Others
Silver
2018
AD STARS
Promotion | Use of Promo & Activation | Use of digital in a promotional campaign (e.g. websites, microsites, search engine marketing, viral marketing, banner ads, email marketing, digital POS, video games)
Silver
2018
AD STARS
Direct | Use of Direct Marketing | Use of digital in a direct marketing campaign
Bronze
2018
Spikes Asia
Direct | Use of Digital Platforms
Bronze Spike
2018
Spikes Asia
Digital Craft | Advanced Learning Technologies
Bronze Spike
2018
Spikes Asia
Digital | Not-for-profit / Charity / Government
Shortlist
2018
Spikes Asia
Digital | Not-for-profit / Charity / Government
Shortlist
2018
Spikes Asia
Direct | Not-for-profit / Charity / Government
Bronze Spike
2018
Spikes Asia
Direct | Use of Technology
Silver Spike
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