Monica Lewinsky - In Real Life
每年10月是美国的反欺凌月，社会活动家莫妮卡·莱温斯基（Monica Lewinsky）呼吁人们通过现实生活的遭遇来关注网络暴力问题。莫妮卡·莱温斯基携手BBDO纽约在今年10月推出「In Real Life」活动，该活动包含了一个同名短片和一套能够在网络中运用的反网络暴力表情包 #BeStrong 。
短片提出一个问题：“如果这种行为（语言暴力）在现实生活中是不可接受的，为什么在网上如此正常？”在短片中，我们看到有人在语言暴力他人，例如咖啡馆里的一个人斥责同性恋夫妇应该去自杀，见到一个称穆斯林妇女就指责其是恐怖分子。在这个社会实验中，虽然欺凌者和受害者都是演员，但站出来调解的却是社会中毫不相干却具有正义感的路人。
该广告最终引起人们注意网上行为与现实生活之间的差异，而 #BeStrong 表情包则为那些目睹网络暴力的人提供自卫反击的工具。
欺凌行为者所说的所有话语内容，实际上取材于现实中人们在社交媒体上的真实评论。
Agency: BBDO New York
Client: Monica Lewinsky / Anti-Bullying
Campaign: In Real Life
David Lubars, Chief Creative Officer, Global
Greg Hahn, Chief Creative Officer, BBDO New York
Danilo Boer, Executive Creative Officer
Marcos Kothlar, Executive Creative Officer
Bianca Guimaraes, Associate Creative Director, Art Director
Roberto Danino, Associate Creative Director, Copywriter
David Rolfe, Head of Integrated Production
Angela Narloch, Executive Producer
Rani Zarina Vaz, Head of Music Production
Steven Panariello, Account Director
Lindsey Cash, Account Director
Carrie White, Account Director
Nora Stanton, Account Executive
Christina Stoddard, Planning Director
Dexter Blumenthal, Junior Brand Planner
Yin Chung, Engagement Planning Director
James Mullally, Communications Planner
Lucy Bennett, Influencer Manager
Bernadette Naughten, Director of Business Affairs
Production Company: BBDO Studios
Win Bates, Director
Michael Gentile, BBDO Studios Lead
AJ Rowe, BBDO Studios Manager
Persis Koch, EP
Edit: Work Editorial
Adam Witten, Editor
Jamie Perritt, Producer
Color & Finish: The Mill
Fergus McCall, Colorist
Corey Brown, Colorist
Kyle Zemborain, 2D Assist
Luis Martin, Producer
Mix: Heard City
Dan Flosdorf, Audio Mixer
Gloria Pitagorsky, EP
Music: Human
Andy Bloch, Composer and Creative Lead
James Dean Wells, EP
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