最近，携手创意代理商 LOLA MullenLowe 马德里，雪糕品牌梦龙在英国与土耳其推出主题为《寻找你的夏天（Find Your Summer）》的系列campaign，包括视频广告和户外大牌海报。
在严寒的冬日吃梦龙是一种什么感受？嗯，大概就是被一缕阳光直射的那种惬意感受吧！
为凸显“阳光投射的惬意”，该系列campaign使用黑白基调，凸显阳光的温暖与明亮。全系列campaign视觉格调拉满，与梦龙本身的奢华调调相得益彰。
系列海报则在右上角标出主角所在的城市坐标与精准时刻，“在场感”十足。
MAGNUM 梦龙：Find Your Summer 寻找你的夏天
系列海报
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项目信息
品牌/广告主
MAGNUM 梦龙
营销机构
参与者
奖项荣誉
2024
Cannes Lions
OUTDOOR | Posters: Sectors | Consumer Goods
Grand Prix
2024
Cannes Lions
INDUSTRY CRAFT | Photography | Photography: Outdoor
Bronze
2024
Cannes Lions
Billboards: Sectors | Consumer Goods
Bronze
2024
Cannes Lions
FILM CRAFT | Production | Cinematography
Silver
2024
Cannes Lions
OUTDOOR | Ambient & Experiential | Interactive/Dynamic Digital Screens
Gold
2024
Cannes Lions
PRINT AND PUBLISHING | Print & Publishing: Sectors | Consumer Goods
Gold
2024
Cannes Lions
FILM | Culture & Context | Social Behaviour & Cultural Insight
Bronze
2024
D&AD Awards
Art Direction / Film / 2024
Wood Pencil
2024
D&AD Awards
Cinematography / Short Form
Wood Pencil
2024
CLIO Awards
Print & Out of Home Craft | Art Direction
Silver
2024
CLIO Awards
Film Craft | Direction
Silver
2024
CLIO Awards
Print & Out of Home Craft | Photography
Gold
2024
CLIO Awards
Film | 61 Seconds to Five Minutes
Bronze
2024
CLIO Awards
Film Craft | Cinematography
Gold
2024
CLIO Awards
Print | Product/Service
Silver
2024
The One Show
Out of Home | Billboards & Transit - Series
Gold Pencil
2024
The One Show
Moving Image Craft & Production | Cinematography - Single
Bronze Pencil
2024
The One Show
Out of Home | Craft - Photography
Silver Pencil
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