Save our species
鳄鱼，是世界上最具标志性的 Logo 之一，在过去的 84 年里，它骄傲地展示在 LACOSTE 品牌上。
在其85年的历史中，它的象征性人格化的视觉方面几乎没有变化。然而如今对鳄鱼 Logo 进行了更改，将注意力集中在全球生物多样性和动物权利上。但这次并不是在重塑品牌，而是为了提高人们保护濒危物种的意识。
Lacoste推出一系列限量版polo，濒临灭绝的物种取代了鳄鱼。对于每个物种，生产的衣服数量对应野外记录的动物数量，总共1775件。通过购买马球，你可以帮助IUCN和Lacoste帮助世界各地的自然保护斗争。Lacoste和BETC与IUCN的专家密切合作，定义并选择了十种受威胁的物种。其动物由Lacoste工作室设计，用于创建徽标，采用与历史悠久的鳄鱼完全相同的刺绣方法。
这10种受威胁的物种分别是：小头鼠海豚、缅甸棱背龟、北方鼬狐猴、爪哇犀牛、东部黑冠长臂猿、鸮鹦鹉、加州秃鹫、中南大羚、苏门答腊虎、阿内加达地面鬣蜥。
项目信息
品牌/广告主
Lacoste 鳄鱼
营销机构
Creative Agency 创意代理商
BETC 巴黎
参与者
奖项荣誉
2019
D&AD Awards
Branding | Campaign Branding & Identity
Yellow Pencil
2019
NYF Advertising Awards
Public Relations: Products & Service | Retail Stores & eCommerce
First Prize
2019
NYF Advertising Awards
Direct & Collateral | Social/Environmental Good: Brand
Second Prize
2019
NYF Advertising Awards
Activation & Engagement | Social/Environmental Good: Brand
Second Prize
2019
NYF Advertising Awards
Design: Brand Design | Promotional Items
Grand Prize
2019
NYF Advertising Awards
Public Relations | Social/Environmental Good: Brand
Second Prize
2019
The One Show
Direct Marketing | Non-traditional & Guerrilla Marketing
Bronze Pencil
2019
The One Show
Public relations | Brand Voice
Bronze Pencil
2019
ADC Awards
Fashion Design | Design for Good | Fashion Design - Campaign
Bronze Cube
2019
ADC Awards
Brand / Communication Design | Design for Good | Brand / Communication Design - Series
Bronze Cube
2019
ADC Awards
Product Design | Design for Good | Product Design - Series
Gold Cube
2019
ADC Awards
Brand / Communication Design | Promotional | Apparel - Series
Gold Cube
2019
ADC Awards
Advertising | Design for Good | Advertising - Campaign
Silver Cube
2019
The Webby Awards
Advertising, Media & PR | Best Cause Related Campaign
People’s Voice Winner
2018
Cannes Lions
Brand Experience & Activation | Corporate Social Responsibility (CSR) / Corporate Image
Silver
2018
Cannes Lions
PR | Brand Voice & Strategic Storytelling
Bronze
2018
Cannes Lions
Media | Use of Ambient Media: Small Scale
Bronze
2018
Cannes Lions
Direct | Corporate Social Responsibility (CSR) / Corporate Image
Bronze
2018
Cannes Lions
PR | PR Excellence in Effectiveness
Bronze
2018
Cannes Lions
Brand Experience & Activation | Launch / Re-launch
Gold
2018
Cannes Lions
Design | Promotional Item Design
Gold
2018
Cannes Lions
Product Design | Product Design for Promotional Purposes
Bronze
2018
Cannes Lions
Design | Special Editions & Promotional Packaging
Bronze
2018
Cannes Lions
PR | Corporate Social Responsibility
Silver
2018
CLIO Awards
Public Relations | Cause Related
Gold
2018
CLIO Awards
Direct | Other
Gold
2018
CLIO Awards
Partnerships & Collaborations
Gold
2018
CLIO Awards
Public Relations | Environmental
Silver
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