领先的户外媒体公司APN Outdoor与DDB、Steinlager合作，首次将奥克兰机场放在主导地位，并将其转变为实时战场。
Fight for Territory
（视频时长：2′1″）
狮子橄榄球巡回赛每12年举办一次，这次它将前往新西兰。
为了得到最大限度的宣传，All Blacks赞助商Steinlager找到球迷和球队花时间最多的地方：机场。
在机场的每个终端上都购买了标志，并使它们具有交互性。
然后，告诉竞争对手Guinness——Lion 的赞助商，它只需为他们而战就可以获得免费的标志。
海报
项目信息
品牌/广告主
Lion
营销机构
Creative Agency 创意代理商
DDB Group 新西兰
参与者
奖项荣誉
2018
Cannes Lions
Direct | Use of Print / Outdoor
Silver
2018
Cannes Lions
Brand Experience & Activation | Sponsorship & Brand Partnership
Silver
2018
Cannes Lions
Direct | Real-time Response
Silver
2018
Cannes Lions
Media | Food & Drink
Bronze
2018
Cannes Lions
Direct | Single Country Campaign
Silver
2018
Cannes Lions
PR | Sponsorship & Brand Partnership
Bronze
2018
Cannes Lions
Brand Experience & Activation | Tangible & Spatial Technology
Bronze
2018
AWARD Awards
Promotion & Experiential | Best Sponsorship or Partnership Campaign
Silver
2018
AWARD Awards
Direct Marketing | Direct Response Advertising, Campaign. Single Medium
Bronze
2018
AWARD Awards
Poster & Outdoor | Targeted Indoor, Campaign
Silver
2018
AWARD Awards
Digital | Digital Kiosk, Point of Sale, On-Site, Outdoor Digital
Bronze
2018
AD STARS
Outdoor | Ambient (Non standard and Free-format outdoor advertising) | Transit
Gold
2018
AD STARS
Promotion | Product & Service | Drinks (alcoholic & non-alcoholic)
Bronze
2018
AD STARS
Outdoor | Product & Service | Drinks (alcoholic & non-alcoholic)
Silver
2018
AD STARS
Media | Use of Media | Use of outdoor in a media campaign
Silver
2018
AD STARS
Promotion | Use of Promo & Activation | Use of print or standard outdoor in a promotional campaign
Bronze
2018
Spikes Asia
Brand Experience & Activation | Use of Print or Outdoor
Gold Spike
2018
Spikes Asia
Brand Experience & Activation | Sponsorship & Brand Partnership
Grand Prix
2018
Spikes Asia
Digital | Digital Billboard
Silver Spike
2018
Spikes Asia
Direct | Food & Drink
Bronze Spike
2018
Spikes Asia
Direct | Use of Print / Outdoor
Gold Spike
2018
Spikes Asia
Direct | Experience Design
Silver Spike
2018
Spikes Asia
Brand Experience & Activation | Food & Drink
Silver Spike
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