小丑海报好绝，还得是亨氏
Heinz Smiles
亨氏微笑系列
万圣节即将到来，最近也正值《小丑2》及惊悚片《夺命微笑2》电影上映时期，亨氏Heinz借此蹭了个热点，发布了三张似小丑造型的海报。
在活动名为“Heinz Smiles”的海报中，亨氏番茄酱秒变口红，夸张的涂抹在嘴唇上，人物哈哈大笑的模样也仿照了小丑角色的经典表情，既带了些诡谲，又显示了抑制不住的快乐。
“It ha ha has to be Heinz”，能让人开怀大笑毫不顾忌的，只能是亨氏番茄酱！
此次活动的首席创意官，来自Gut New York的Lucas Bongioanni，指出“亨氏微笑”活动是为了“放大人们非理性的爱”。万圣节期间，脸上涂抹番茄酱的混乱体验，能与全球消费者们建立联系，让大家产生共鸣。消费者对亨氏的喜爱程度就表现在，即使番茄酱沾了满嘴也毫不在意，快乐美味才更重要。
Credits
Client: Heinz
Andre Fernandes – Vice President, Growth, Europe & Pacific Developed Markets
Montse de Rojas – Director, Brand Build & Marketing Excellence
Hannah Winterbourne – Brand Lead, Europe & Pacific Developed Markets
Monika Nikolova – Senior Brand Manager, Europe & Pacific Developed Markets
Agency: GUT
Gastón Bigio – Founder & Creative Chairman
Anselmo Ramos – Founder & Creative Chairman
Andrea Díquez – Global CEO
Fernando Ribeiro – Global CSO
Carmen Rodríguez – Global CGO
Agustina Garavilla – Global Head of Operations & Culture
Christine Prins – Global Chief Communications Officer
Lucas Bongioanni – Chief Creative Officer
Juan Javier Peña Plaza – Chief Creative Officer
Gus Marmarinos – Managing Director
Rosario Muñoz Lopez – Head of Art
Brynna Alyward – Executive Creative Director
Brian Mekjian – Creative Director
Ryan McCarthy – Creative Director
Alie Coolidge – Communications Director, North America
Alejandra Guerrero – Associate Creative Director
Meghan Smart – Associate Creative Director
Amanda-Rose Cabrera – Art Director
Kianna Coley – Copywriter
Tristan Stevens – Head of Brand Leadership & Operations
Carolina Foster – Account Director
Diana Hernandez – Management Supervisor
Renata Neumann – Head of Production
Denisse Ramirez – Executive Producer
Emma Giorelli – Jr Producer
Kristy Garcia – Director of Project Management
Marinet Quinones – Business Affairs Director
Pedro Porto – Chief Content Officer
Mati Candia – Group Strategy Director
Bennett Bennett – Cultural Strategy Director
Nayri Kodazian – Director, Influencer Strategy
Media Agency: Carat
Kraft Heinz – ‘The Kitchen’
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