Project Revoice
（视频时长：4′44″）
ALS肌萎缩侧索硬化，也称运动神经元病或渐冻症，会影响大脑和脊髓中的神经细胞，使患者丧失走路、吃饭、说话以及最终呼吸的能力。
很多渐冻症患者在病情恶化失去了说话的能力后，只能依靠设备使用电子音交流。Revoice计划由美国的ALS协会、悉尼BWM Dentsu公司和澳大利亚MND联合推出。意在给予更多患者机会找回并保存他们的声音，让他们能一直用自己的声音交流。
由于如今电子语音技术的高速发展，只需要数个小时的高品质录音，就能合成如同本人一样的声音。
Revoice计划找到了冰桶挑战发起人之一Pat Quinn，他发起的这一活动吸引了全世界的目光，帮助全球的ALS社区发声，使这一罕见疾病被世人了解。
在如今他也失去了自己的声音后，Revoice决定依靠他曾经说话的视频进行分析合成，帮助他找回他自己的声音。
该项目获得了2018戛纳国际创意节全场慈善大奖。
项目信息
品牌/广告主
The ALS Association 美国
营销机构
Creative Agency 创意代理商
BWM Dentsu 悉尼
参与者
奖项荣誉
2019
D&AD Awards
Direct | Direct Innovation
Graphite Pencil
2019
D&AD Awards
Digital Design | Creative Use of Technology
Black Pencil
2019
D&AD Awards
Experiential | Use of Technology
Graphite Pencil
2019
D&AD Awards
Digital Marketing | Digital Tools & Utilities
Graphite Pencil
2019
NYF Advertising Awards
Avant-Garde/Innovative | Use of Data
First Prize
2019
NYF Advertising Awards
Avant-Garde/Innovative | Technology
Grand Prize
2019
NYF Advertising Awards
Digital/Mobile: Best Use | Innovation: Technology
Grand Prize
2019
NYF Advertising Awards
Avant-Garde/Innovative | Social/Environmental Good: Charity/Non-Profit
Second Prize
2019
NYF Advertising Awards
Digital/Mobile | Social/Environmental Good: Charity/Non-Profit
Second Prize
2019
NYF Advertising Awards
Positive World Impact | Unique Partnership: Charity/Non-Profit
Second Prize
2019
NYF Advertising Awards
Public Relations | Social/Environmental Good: Charity/Non-Profit
Finalist Certificate
2019
The One Show
Direct Marketing | Craft | Use of Digital Technology
Silver Pencil
2019
The One Show
Health, Wellness & Pharma | Innovation in Health & Wellness
Silver Pencil
2019
The One Show
Direct Marketing | Craft | Data-Driven Personalization
Bronze Pencil
2019
The One Show
Radio & Audio | Experiential Radio & Audio
Gold Pencil
2019
The One Show
Radio & Audio | Innovation in Radio & Audio
Best of Discipline
2019
AWARD Awards
Direct Marketing | Charity, Individual
Gold
2019
AWARD Awards
Craft in Advertising | Experiential
Bronze
2019
AWARD Awards
Digital | Emerging Digital / Connected Products, Charity
Gold
2019
AWARD Awards
Creativity for Good | Advertising & Marketing Communications, Charity
Gold
2019
AWARD Awards
Branded Entertainment & Content | Charity
Silver
2019
AWARD Awards
Innovation | Charity
Gold
2019
AWARD Awards
Digital | Social Media | Charity
Bronze
2019
AWARD Awards
Craft in Advertising | Digital | Digital Utilities and Tools
Gold
2019
AWARD Awards
Best in Show
2019
AWARD Awards
Market Disruption & Product/Service Development | Charity
Gold
2019
AWARD Awards
Public Relations | Charity
Gold
2019
AWARD Awards
Craft in Advertising | Digital | Technological Innovation
Gold
2019
ADFEST
Design Lotus | Product Design: Innovative & Sustainable Design
Finalist
2019
ADFEST
Direct Lotus | Best Use of Technology
Gold Lotus
2019
ADFEST
Media Lotus | Best Use of Audio
Gold Lotus
2019
ADFEST
Brand Experience & Engagement Lotus | Use of Digital & Social Platforms
Bronze Lotus
2019
ADFEST
Audio Lotus | Best Use of Radio / Audio Medium
Gold Lotus
2019
ADFEST
Interactive Lotus | Best Use Of Technology | Use Of Data
Grande of Lotus
2019
ADFEST
Design Lotus | Digital & Interactive Design
Bronze Lotus
2019
The Webby Awards
Social | Experimental & Innovation
Winner
2018
Cannes Lions
PR | Not-for-profit / Charity
Bronze
2018
Cannes Lions
Creative Data | Data-technology
Gold
2018
Cannes Lions
Grand Prix for Good | Grand Prix for Good Health
Grand Prix
2018
Cannes Lions
PR | Use of Technology
Silver
2018
Cannes Lions
Creative Data | Data-Driven Consumer Product
Bronze
2018
Cannes Lions
Health & Wellness | Health & Wellness Tech | Use of Technology
Bronze
2018
CLIO Awards
Branded Content | Film
Shortlist
2018
CLIO Awards
Digital/Mobile & Social Media Technique | Sound Design
Gold
2018
CLIO Awards
Integrated Campaign
Shortlist
2018
CLIO Awards
Direct | Other
Gold
2018
CLIO Awards
Innovation | Product Innovation
Gold
2018
CLIO Awards
Digital/Mobile & Social Media Technique | Other
Gold
2018
AD STARS
PR | Practices & Specialism | Corporate reputation & communication
Gold
2018
AD STARS
Interactive | Interactive Craft | Innovative Use of Technology
Silver
2018
AD STARS
Innovation | Product & Service | Electronics / IT/ Office Equipments / Home electronics & audio-visual / Business Equipment & Servic
Silver
2018
AD STARS
Data Insights | Use of Data | Data Technology
Silver
2018
AD STARS
Interactive | Use of Interactive | Other interactive works (Games/Branded Tech)
Bronze
2018
AD STARS
Interactive | Interactive Craft | Interactive Technology
Bronze
2018
Spikes Asia
Direct | Use of Technology
Shortlist
2018
Spikes Asia
Digital | Tangible Tech
Gold Spike
2018
Spikes Asia
Direct | Launch / Re-launch
Shortlist
2018
Spikes Asia
Digital Craft | Data Storytelling
Shortlist
2018
Spikes Asia
Digital | Brand / Product Video
Shortlist
2018
Spikes Asia
Digital Craft | Advanced Learning Technologies
Gold Spike
2018
Spikes Asia
Digital Craft | Curation of Data
Shortlist
2018
Spikes Asia
Digital | Social Purpose
Silver Spike
2018
Spikes Asia
Film | Not-for-profit / Charity / Government
Shortlist
2018
Spikes Asia
Digital | Not-for-profit / Charity / Government
Bronze Spike
2018
Spikes Asia
Digital | Influencer / Talent
Shortlist
2018
Spikes Asia
Direct | Not-for-profit / Charity / Government
Bronze Spike
2018
Spikes Asia
Digital Craft | Innovative Use of Technology
Bronze Spike
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