“每个成功的男人背后都有一个默默付出的女人”，这句话在国外也一度流传。历史上英雄的角色往往由男性充当，实际上有很多同样出色的女性，她们的成就却很少有人提及。从这一点出发，Stabilo Boss 用一支荧光笔，重新书写历史。
这是 DDB Group 杜塞尔多夫（德国）为文具品牌 Stabilo Boss 制作的广告—— Highlight the Remarkable 。在三张具有历史意义的黑白照片上，用 Stabilo Boss 的黄色荧光笔标出其中那位非凡的女性并注明她的成就。
Highlight the Remarkable. Katherine Johnson.
负责计算控制，以确保阿波罗11号安全返回地球的NASA数学家
Highlight the remarkable. Edith Wilson.
在丈夫中风后，承担总统职责的美国第一夫人
Highlight the remarkable. Lise Meitner.
协助男同伴获得诺贝尔奖的核裂变发现者
这则广告赢得了今年戛纳户外狮金奖与平面出版狮银奖，随后三张海报在社交媒体上掀起了热潮。DDB 德国的CCO Dennis 说：“短短几天内这则广告在Twitter上就有超过1千万的阅读量。”
项目信息
品牌/广告主
Stabilo Boss
营销机构
Creative Agency 创意代理商
DDB 杜塞尔多夫 德国
参与者
奖项荣誉
2020
NYF Advertising Awards
Print | Best Use | Social/Environmental Good | Brand
Silver
2020
NYF Advertising Awards
Positive World Impact | Empowerment | Women
Finalist
2020
NYF Advertising Awards
Artistry & Craft in Advertising | Print & Outdoor | Art Direction
Bronze
2020
NYF Advertising Awards
Print | Products & Services | Best Product & Service Advertising
Gold
2019
Cannes Lions
Design | Posters
Gold
2019
D&AD Awards
Press & Outdoor | Press Advertising (singles)
Graphite Pencil
2019
D&AD Awards
Graphic Design | Posters
Graphite Pencil
2019
D&AD Awards
Press & Outdoor | Poster Advertising Campaigns
Wood Pencil
2019
LIA
Design | Art Direction Campaign
Finalist
2019
CLIO Awards
Print
Gold
2019
CLIO Awards
Out of Home | Billboard
Shortlist
2019
CLIO Awards
Audio | Radio
Shortlist
2019
CLIO Awards
Print & Out of Home Technique | Art Direction
Shortlist
2019
CLIO Awards
Design | Posters
Silver
2019
The One Show
Design | Promotional | Print Advertisements
Bronze Pencil
2019
The One Show
Print & Outdoor | Publishing | Magazine - Single
Silver Pencil
2019
The One Show
Print & Outdoor | Publishing | Magazine - Campaign
Silver Pencil
2019
ADC Awards
Advertising | Out of Home / Print | Electronic Billboard - Campaign
Gold Cube
2019
ADC Awards
Advertising | Press | Magazine - Campaign
Gold Cube
2019
ADC Awards
Advertising | Art Direction - Press | Press / Print Advertising - Campaign
Silver Cube
2019
ADC Awards
Advertising | Design for Good | Advertising - Campaign
Bronze Cube
2018
Cannes Lions
Outdoor | Other FMCG
Gold
2018
Cannes Lions
Print & Publishing | Other FMCG
Silver
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