乐高的终极目标是激发孩子们的创造性思维、系统性推理能力并释放他们的潜能，从而赋予他们塑造未来的能力。该品牌在产品之外开拓新的游戏方式，让孩子们探索想象力的无限可能性。
为了宣传乐高2018年的全球大师品牌“构建更大的思维”，我们制作了这则广告，用无限的想象力来展示孩子们的观点。孩子可以超越日常生活，从生活中寻找乐趣。乐高利用他们家庭中普通物体的视觉效果，作为一种可以扩展他们想象力的工具发挥关键作用。乐高鼓励孩子发现思考世界的新方式，帮助他们把平凡变成不平凡。
01 龙
02 鲸鱼
03 金刚
项目信息
品牌/广告主
DKSH (Thailand) Ltd.
营销机构
Creative Agency 创意代理商
Ogilvy Group 泰国
参与者
奖项荣誉
2019
Cannes Lions
Print & Publishing | Consumer Durables
Bronze
2019
ADFEST
Outdoor Lotus | Poster | Travel & Leisure, Entertainment & Communication Media
Bronze Lotus
2019
ADFEST
Outdoor Lotus | Billboard & Street Furniture | Large/ Highway Billboards
Bronze Lotus
2019
ADFEST
Press Lotus | Travel, Leisure & Entertainment
Bronze Lotus
2019
AD STARS
Design | Communication Design | Posters
Silver
2019
AD STARS
Outdoor | Outdoor Craft | Art direction
Silver
2019
AD STARS
Print | Print Craft | Art direction
Silver
2019
AD STARS
Outdoor | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
Silver
2019
AD STARS
Design | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
Silver
2019
AD STARS
Print | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
Silver
2018
Cannes Lions
Outdoor | Consumer Durables
Bronze
2018
AD STARS
Outdoor | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services
Silver
2018
AD STARS
Outdoor | Outdoor Craft | Photography
Silver
2018
AD STARS
Outdoor | Outdoor Craft | Art direction
Gold
专业评分
专业评分已截止
评论
评论
推荐评论
暂无评论哦，快来评论一下吧！
全部评论（0条）