Sip Safe
（视频时长：1分59秒）
莫纳什大学发明了Sip安全腕带，使年轻人能够测试他们的饮料是否被添加了兴奋剂。佩戴者只需将一滴饮料滴在腕带上，如果接触过两种常见的抗酒瘾药物)腕带很快就会变色。
通过节日和青年活动，我们将信息嵌入到观众的环境中。这些腕带是在为期一周的全国期末考试聚会上分发给毕业生的。我们还在大学校园、知名的大学酒吧、俱乐部和休闲场所分发腕带。
测试饮料的能力可以有效地降低危险；戴上Sip安全腕带，也提供了一个视觉威慑。
项目信息
品牌/广告主
Monash University 莫纳什大学
营销机构
Creative Agency 创意代理商
Y&R 墨尔本
参与者
奖项荣誉
2019
NYF Advertising Awards
Positive World Impact | Women
Second Prize
2019
NYF Advertising Awards
Package & Product Design: Products & Services | Health & Wellness
First Prize
2019
NYF Advertising Awards
Activation & Engagement | Health & Wellness
Second Prize
2019
NYF Advertising Awards
Direct & Collateral: Products & Services | Health & Wellness
First Prize
2019
NYF Advertising Awards
Avant-Garde/Innovative | Social/Environmental Good: Brand
Second Prize
2019
The One Show
Health, Wellness & Pharma | Innovation in Health & Wellness
Silver Pencil
2019
The One Show
Health, Wellness & Pharma | Direct Marketing
Silver Pencil
2019
AWARD Awards
Market Disruption & Product/Service Development | Innovative Product/Service Development
Gold
2019
AWARD Awards
Promotion and Experiential | Best Use of Ambient and/or Guerrilla Marketing in a Promotional Campaign
Bronze
2019
AWARD Awards
Innovation | Product Innovation
Gold
2019
AWARD Awards
Creativity for Good | Design
Gold
2018
Cannes Lions
Product Design | Social Impact
Bronze
2018
Cannes Lions
Media | Use of Ambient Media: Small Scale
Silver
2018
Cannes Lions
Outdoor | Small Scale Special Solutions
Bronze
2018
Cannes Lions
Health & Wellness | Brand-led Education & Awareness | Direct
Gold
2018
CLIO Awards
Product Design | Other
Silver
2018
AD STARS
Promotion | Product & Service | Corporate /Institution
Gold
2018
AD STARS
Outdoor | Product & Service | Corporate /Institution
Silver
2018
AD STARS
Direct | Use of Direct Marketing | Ambient media (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction)
Silver
2018
AD STARS
Healthcare
Gold
2018
AD STARS
Design | Communication Design | Promotional items
Bronze
2018
AD STARS
Media | Use of Media | Use of ambient media
Bronze
2018
AD STARS
Outdoor | Ambient (Non standard and Free-format outdoor advertising) | Small Scale Special Solutions
Gold
2018
AD STARS
Promotion | Use of Promo & Activation | Use of promotional stunts /live advertising/live shows/concerts/festivals
Silver
2018
Spikes Asia
Design | Environmental / Social Impact
Bronze Spike
2018
Spikes Asia
Direct | Use of Ambient Media: Small Scale
Shortlist
专业评分
专业评分已截止
评论
评论
推荐评论
暂无评论哦，快来评论一下吧！
全部评论（0条）