Predict to Prevent
（视频时长：1'51"）
如今，患上抑郁症的人越来越多。
对待心情低落的友人、亲人，大部分人都会选择用言语鼓励，告诉他们要振作，却不知有时候这些正面的鼓励反而让抑郁症患者更加难过。
看到这样的情况，Samsung决定推出一项智能输入推荐的功能。
在使用者的话语可能会伤害到对面心情低落的人群时，自动出现推荐语言。
项目信息
品牌/广告主
Samsung 三星
营销机构
Creative Agency 创意代理商
BBDO 天联广告 曼谷
参与者
奖项荣誉
2019
ADFEST
Mobile Lotus | Mobile Design | Mobile Application & Other Downloadable Tools
Bronze Lotus
2019
ADFEST
Brand Experience & Engagement Lotus | Use of Mobile & Devices
Silver Lotus
2018
Cannes Lions
Brand Experience & Activation | Use of Mobile & Devices
Bronze
2018
AD STARS
Data Insights | Use of Data | Data Technology
Silver
2018
AD STARS
Direct | Use of Direct Marketing | Use of digital in a direct marketing campaign (e.g. websites, microsites, search engine marketing, viral marketing, banner ads, email marketing, digital POS, video games, mobile based campaigns, QR codes, branded content, Bluetooth, MMS, SMS, PDA, GPS, tablet, MP3, games and apps, widgets, schematic screens, digital installations)
Silver
2018
AD STARS
Mobile | Product & Service | Corporate /Institution
Silver
2018
AD STARS
Direct | Product & Service | Corporate /Institution
Bronze
2018
AD STARS
Media | Product & Service | Corporate /Institution
Bronze
2018
AD STARS
Promotion | Use of Promo & Activation | Other digital solutions in a promotional campaign
Bronze
2018
AD STARS
Social & Influencer | Product & Service | Corporate /Institution
Bronze
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