Wendy's玩说唱:换个领域,咱们继续battle!

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举报 2017-12

Wendy's的推特以其时髦的语言、对餐饮业的竞争对手进行猛烈抨击而闻名,现在许多Twitter互动都出现在歌曲中了。Wendy的重要品牌如Baconator,最近的竞选成功故事如#nuggsforcarter也出现在歌词中。此外,它还加入了说唱流行文化的元素,比如Jay-Z的《4:44》专辑(恰好是Wendy 's value meal的名字)和Drake的《Trigger Fingers》。

这段音频为温蒂提供了一个场所,将社交声音变为现实,它可以将最近的推特互动和说唱战斗带到嘻哈音乐领域。温蒂觉得嘻哈音乐是表达他们声音的最佳媒介——新鲜牛肉能天衣无缝地融入说唱的世界牛肉。通过把@Wendys Twitter变成一名录音艺术家,温蒂凭借其富有感染力的节拍和与诙谐抒情歌词结合,与客户和追随者产生新的联系。


01  在油脂中休息

(视频时长:1′30″)

点击此处,了解歌词的“梗”

Red head with some pig tails
Better check the score, these meals sell
Now that’s better, I’m so clever
My bars chilly better grab a sweater
You blocked my tweets can’t squash the beef
Now check my feed and yo’ eyes swellin’

How you love that? These straight facts
Tryna take the swag but we don’t want it back
I’ma boss chick so they hate that
Boy, we tried your food, where the flavor at?
You number 1? That’s a joke
Why yo’ ice cream machine always broke?(详情点击此处)
Why yo’ drive through always slow?
Why yo’ innovation just can’t grow?
It’s queen Wendy, need I say mo’?

That Baconator go crazy, that spicy chicken go crazy
You can take a fry and dip it in the sauce, it still be so tasty
Them lil tweets don’t phase me, McDonalds be so lazy
I know the reason you hatin’ me ‘cause I’m fast food’s First Lady

It’s queen Wendy up in this thang
You can’t beat us serving them thangs
Y’all too chicken for this beef
I’ma leave you resting in grease
Nuggs for Carter, retweet
Boy, you know you can’t compete
On top of our game, man watch us
See its no stoppin’ me (flex)


02  推特手指

(视频时长:1′49″)

点击此处,了解歌词的“梗”

Cold with the flows but the meat ain’t frosty
Say I’m too smug but I can’t keep them off me
Wendy in this thing, you can see I’m too saucy
Hashtag legend, I can’t keep the fakes up off me

Who got the twang up in they sauce, yeah
Who got the thangs that hit so hard, yeah
Who got the flavor, please pumps ya breaks, yeah
I’m grilling them all, ain’t taking no names so stop it

You better stop it, see falling off is not an option
I see you plotting tryna wonder how we got this poppin’
It took a lot man, I can’t even front I want this spot man
They say they love us ‘cause we serving everything you not man
What’s that about?
You twitter beefing for some clout
Yo’ customers in a drought
They loving me with no doubt
I’m sellin in large amounts
You shoulda just took this route
Thinking you could wing it
They stopped shopping with ya
No wonder your names repeat it
Yo’ stock, looking depleted
Yo’ wave, is just receding
The game need a new leader
The game gave it new meaning

Wendy from out Columbus so wake up its time to see her
Had to step outside of Twitter just to leave my fans with something


03  坚持下来

(视频时长:3′12″)

点击此处,了解歌词的“梗”

Wendy’s been holdin’ it down for like a minute now
Mickey *Bleep* was tryna to beef, it’s time to finish now

The team can handle any problem, that’s all principal
You get it now, chicken shack, you actin’ really wild
Quiet that down, Wendy’s leave them all without a sound
This ain’t no cakewalk, we run the town for many miles
This ain’t no cakewalk, we run the town for many miles

Now, what’s more childish than Twitter beef?
Especially when you know you really can’t compete
They should rethink whatever is in that recipe
And everything I serve and kick it more than special teams
I’m Socrates ‘cause all your ideas just come from me
They love Wendy’s ‘cause everything is so quality
Can’t be no king, yo burgers ain’t the finest thing


I can’t believe you peasants have the audacity
You took a L the day you thought to come after me
“So what’s the beef?” they threaten and now I really see
They threaten and now I really see, hah
They threaten and now I really see

Now, um, the jig is up
You wanna beef with me? Then really, you pressed your luck
The problem is you didn’t recognize I give no clucks
So wrap it up, turn these chickens to rubber ducks
And BK, don’t think that you got away

You copied my old menu and put it out on replay
They bring it back like rebates, fresh food on your dinner plate
You killin’ me smalls, okay? Uh, I’ma say it again
Don’t play with me, it ain’t safe, can’t always have it yo way
So give it up like today and we won’t have this again

Wendy’s been holdin’ it down for like a minute now
Mickey *Bleep*, you need to stop it, boy, you finished now
The team can handle any problem, that’s all principal
You get it now, chicken shack, you actin’ really wild
Quiet that down, Wendy’s leave them all without a sound
This ain’t no cakewalk, we run the town for many miles, yeah, hah
This ain’t no cakewalk, we run the town for many miles

项目信息
品牌/广告主
Wendy's 温蒂

营销机构

Creative Agency 创意代理商
VML 堪萨斯

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