Pride Jersey
（视频时长：2'05"）
作为致力于创建一个对LGBTQ群体欢迎和开放的企业文化的企业，AIG希望促进促进整个日本社会的多样性和包容性。
All Blacks全黑队，即新西兰国家橄榄球队，是AIG赞助的球队。
通过为全黑队设计一种技术复杂的球衣，再依靠他们的高人气，AIG希望能达到一种被公众关注并赞同的效果。
所谓技术复杂的球衣，即指这种球衣表面看上去是黑色，但是一旦拉伸开来，将呈现彩虹的颜色。
彩虹的颜色有着强大的象征意义，展现出AIG对社会多样性的支持。
这一广告项目，得到了大众的广泛好评。
项目信息
品牌/广告主
AIG Japan Holdings
营销机构
Creative Agency 创意代理商
TBWA\HAKUHODO 天博 东京
参与者
奖项荣誉
2019
Cannes Lions
Branded Experience & Activation | Sponsorship & Brand Partnership
Silver
2019
The One Show
Public relations | Innovation in Public Relations
Bronze Pencil
2019
The One Show
Public relations | Innovation in Public Relations
Bronze Pencil
2019
The One Show
Design | Innovation in Design
Gold Pencil
2019
ADC Awards
Fashion Design
Best in Discipline
2019
ADC Awards
Advertising | Promotional Materials | Dimensional - Campaign
Gold Cube
2019
ADC Awards
Product Design | Wildcard | Single or Series
Gold Cube
2019
ADC Awards
Advertising | Innovation / Promotional Materials
Gold Cube
2019
ADC Awards
Brand / Communication Design | Innovation | Brand / Communication Design
Silver Cube
2019
ADC Awards
Product Design | Innovation | Product Design
Gold Cube
2019
ADC Awards
Fashion Design | Design for Good | Fashion Design - Campaign
Gold Cube
2019
ADC Awards
Product Design
Best in Discipline
2019
ADC Awards
Brand / Communication Design
Best in Discipline
2019
ADFEST
Branded Entertainment Lotus | Best Use of Sports
Bronze Lotus
2019
ADFEST
Brand Experience & Engagement Lotus | Sponsorship & Brand Partnership
Gold Lotus
2019
ADFEST
Branded Entertainment Lotus | Best Use of Talent
Bronze Lotus
2019
ADFEST
Design Lotus | Product Design | Innovative & Sustainable Design
Silver Lotus
2019
ADFEST
Design Lotus | Product Design | Consumer Products
Gold Lotus
2018
CLIO Awards
Partnerships & Collaborations
Grand
2018
CLIO Awards
Public Relations | Cause Related
Silver
2018
CLIO Awards
Partnerships & Collaborations
Gold
2018
CLIO Awards
Brand Design | Direct Marketing
Silver
2018
CLIO Awards
Public Relations | Other
Silver
2018
AD STARS
Design | Product & Service | Corporate /Institution
Silver
2018
AD STARS
Diverse Insights
Bronze
2018
AD STARS
Social & Influencer | Social Insight & Engagement | Audience Targeting / Engagement Strategies
Silver
2018
AD STARS
PR | Practices & Specialism | Corporate responsibility
Gold
2018
AD STARS
Social & Influencer|Product & Service|Corporate /Institution
Silver
2018
AD STARS
Human Rights
Silver
2018
AD STARS
PR | Product & Service | Corporate /Institution
Silver
2018
AD STARS
Design | Communication Design | Promotional items
Grand Prix
2018
AD STARS
Gender Equality
Silver
2018
AD STARS
Innovation | Product & Service | Corporate /Institution
Gold
2018
Spikes Asia
Design | Environmental / Social Impact
Silver Spike
2018
Spikes Asia
Film | Consumer Services
Shortlist
2018
Spikes Asia
Brand Experience & Activation | Corporate Social Responsibility (CSR) / Corporate Image
Bronze Spike
2018
Spikes Asia
Brand Experience & Activation | Integrated Campaign led by Brand Experience & Activation
Bronze Spike
2018
Spikes Asia
Digital | Real-time Response
Shortlist
2018
Spikes Asia
Digital | Influencer / Talent
Bronze Spike
2018
Spikes Asia
Direct | Corporate Social Responsibility (CSR) / Corporate Image
Shortlist
2018
Spikes Asia
Design | Promotional Item Design
Gold Spike
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