作为英国最大的连锁百货公司，John Lewis 深受英国人的喜爱，原因是在这里人们能找到“家”的感觉。从 2007 年开始， John Lewis 每年都会推出圣诞广告，凭借着独特的创意、精良的制作以及完美的配乐，已成为圣诞节前一道暖心的开胃菜。
John Lewis 的 2018 年圣诞广告已新鲜出炉。今年的主题是 "The Boy and The Piano"，特别请来英国国宝级歌手艾尔顿·约翰 Elton John 出演。他从 3 岁时开始弹钢琴，并在母亲的支持帮助下开始了自己的流行音乐生涯。广告正是以 Elton John 的童年经历为背景，用倒序的手法再现了他的真实故事：
圣诞的夜晚，当71 岁的艾尔顿·约翰爵士独自坐在钢琴前，他又会回想起什么？
影片仿若时光倒流，通过一幕幕的演奏场景不停切换。万众瞩目的舞台中央、座无虚席的露天广场、静谧的空中客厅、热闹的酒吧、演出前精心装扮的化妆室、儿时校园音乐会上的演奏……从71岁一直倒回到艾尔顿·约翰的童年时光。
镜头最后回到那个圣诞节的清晨，以母亲送出一架改变他人生的圣诞礼物——钢琴收尾。正如 slogan 所写 "some gifts are more than just a gift"，有些礼物从来都不止于它本身的价值。
Sound Design & Mix: Factory
Advertising Agency: adam&eve DDB
Production Company: Academy Films
项目信息
品牌/广告主
John Lewis
营销机构
Creative Agency 创意代理商
adam&eveDDB 伦敦
参与者
奖项荣誉
2019
Cannes Lions
Film Craft | Use of Licensed / Adapted Music
Bronze
2019
Cannes Lions
Film | Retail
Bronze
2019
Cannes Lions
Film Craft | Visual Effects
Silver
2019
Cannes Lions
Entertainment | Excellence in Partnerships with Talent
Silver
2019
Cannes Lions
Film | Retail
Gold
2019
Cannes Lions
Film Craft | Casting
Bronze
2019
Cannes Lions
Entertainment | Talent: Film, Series & Audio
Silver
2019
Cannes Lions
Film Craft | Direction
Silver
2019
D&AD Awards
Sound Design & Use of Music | Sound Design
Graphite Pencil
2019
D&AD Awards
Sound Design & Use of Music | Existing Music
Graphite Pencil
2019
D&AD Awards
Direction | Cinema Commercials
Graphite Pencil
2019
D&AD Awards
Production Design | Cinema Commercials
Graphite Pencil
2019
LIA
Production & Post-Production | CGI Animation
Gold
2019
LIA
Music & Sound | Music Adaptation - Song
Bronze
2019
LIA
Production & Post-Production | Visual Effects
Gold
2019
LIA
TV/Cinema/Online Film | Retail
Gold
2019
CLIO Awards
Film Technique | Editing
Bronze
2019
CLIO Awards
Film Technique | Visual Effects
Silver
2019
CLIO Awards
Film Technique | Cinematography
Silver
2019
CLIO Awards
Film Technique (Music - Licensed) | Music - Licensed
Gold
2019
CLIO Awards
Branded Entertainment | Film - Scripted
Silver
2019
CLIO Awards
Film Technique | Direction
Silver
2019
CLIO Awards
Film | 61 Seconds to Five Minutes
Bronze
2019
CLIO Awards
Branded Entertainment | Music
Shortlist
2019
The One Show
Moving Image Craft | Craft - Direction | Single
Silver Pencil
2019
The One Show
Moving Image Craft | Craft - Cinematography | Single
Bronze Pencil
2019
ADC Awards
Advertising | Craft in Video | Special Effects - Single
Gold Cube
2019
ADC Awards
Motion / Film Craft | Innovation | Motion / Film Craft
Silver Cube
2019
ADC Awards
Motion / Film Craft | Craft in Motion / Film | Special Effects - Single or Series
Gold Cube
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