Play with Your Food
研究表明，绘画让人们开心。乐天便邀请公众在他们的SOH冰淇淋上画画，“玩他们的食物” 。由于SOH的外包装是帆布般的正方形，看起来很像用于绘画的画板。
SOH给大家免费提供了几种可用于绘画的勺，让大家在享受美味的冰淇淋的同时也能发挥自己的创作。
创作绘画的乐趣让吃冰淇淋成为了更为愉悦的享受。
除了免费提供工具，乐天还在官网推出绘画比赛活动，呼吁大家将自己创作的作品上传至网站，并进行评比，并在网站上展示投稿作品。
项目信息
品牌/广告主
LOTTE 乐天
营销机构
Creative Agency 创意代理商
Dentsu Inc. 东京
参与者
奖项荣誉
2019
ADFEST
Brand Experience & Engagement Lotus | Integrated Campaign Led by Brand Experience & Engagement
Bronze Lotus
2019
ADFEST
Brand Experience & Engagement Lotus | Merchandising / In-Store Experience
Silver Lotus
2019
ADFEST
Brand Experience & Engagement Lotus | Use of Competitions& Promotional Games
Gold Lotus
2019
AD STARS
Direct | Use of Direct Marketing | Ambient media (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction)
Crystal
2019
AD STARS
Promotion | Product & Service | Foods
Silver
2019
AD STARS
Promotion | Use of Promo & Activation | Use of merchandising/in-store marketing (e.g. display, point-of-purchase materials, shelf/store design, promotional packaging)
Silver
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