一棵树长成能净化空气的成年树至少需要十年，Boysen KNO×OUT涂料要达到一棵成年树的空气清洁能力只需要一平米。为展示这一产品，菲律宾马尼拉TBWA\ Santiago Mangada Puno使用KNOxOUT在马尼拉最繁忙且没有树木的高速公路上绘制了一平见方的艺术品。这些艺术品在清洁空气的同时，让产品得到了很好的曝光和关注。
为了对环境产生最大化的影响，Boysen及其代理商选择了空气中排放二氧化碳污染物最多的街区，并在这些区域内选择了面积超过100平方米的墙壁，用以绘制更多的壁画，这些壁画内容包括橡皮鸭，鸟类，食品，玩具和其他醒目的物品或丰富多彩的肖像。一方面Boysen产品得到曝光，另一方面将有效地降低该地区的空气污染程度。值得一提的是，这些艺术涂鸦是在一夜之间完成的。
这些艺术品使该地区的空气污染减少了20％。到目前为止，该城市的6,000平方米的墙壁已经涂上了Boysen KNOxOUT，其中包括2012年推出的广告。
项目信息
品牌/广告主
Boysen
营销机构
Creative Agency 创意代理商
TBWA\Santiago Mangada Puno
参与者
奖项荣誉
2019
Cannes Lions
Innovation | Applied Innovation
Bronze
2019
AWARD Awards
Poster & Outdoor | Outdoor, Individual. Any Format
Bronze
2019
ADFEST
Media Lotus | Best Use of Print / Outdoor & Transit
Silver Lotus
2019
ADFEST
Design Lotus | Exhibitions, Events& Public Environment
Gold Lotus
2019
ADFEST
Design Lotus | Product Design | Innovative & Sustainable Design
Silver Lotus
2019
ADFEST
Outdoor Lotus | Billboard & Street Furniture | Street Signs & Street Furniture
Silver Lotus
2019
AD STARS
Outdoor | Product & Service | Furniture / Household
Silver
2019
AD STARS
Outdoor | Outdoor Craft | Art direction
Bronze
2019
AD STARS
Outdoor | Product & Service | Electronics / IT/ Office Equipments / Home electronics & audio-visual / Business Equipment & Services
Bronze
2019
AD STARS
Green
Bronze
2019
AD STARS
Branded Information Videos
Bronze
2019
AD STARS
Media | Product & Service | Furniture / Household
Crystal
2019
AD STARS
Design | Communication Design | Self-Promotion (POS, Consumer Touchpoints, In-store Digital Signage and Designs, Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and other greeting cards, Logos)
Gold
2019
AD STARS
Outdoor | Outdoor Craft | Illustration
Bronze
2019
AD STARS
Design | Product & Service | Furniture / Household
Silver
专业评分
专业评分已截止
评论
评论
推荐评论
暂无评论哦，快来评论一下吧！
全部评论（0条）