近日，以色列宜家与非营利组织Milbat和Access Israel合作，推出“This Ables”项目。项目旨在为有特殊需求和残疾的人群创建特殊解决方案，并由宜家开发一系列革命性的新产品。
视频字幕：@iwebAd
视频开头以名为Eldar的脑瘫演员为第一视角，说明特殊人群对普遍家具的不适应性。
随后旁白介绍了“This Ables”项目的执行过程：邀请残疾人和产品工程师一道，在宜家门店开发设计适用于特殊人群的家具，并搭建世界上首个无障碍生活空间。
此次项目共设计完成13个新产品，包括方便站起的增高沙发腿、放大的灯开关、便于开关的特殊壁橱把手等。
视频最后，宜家表示这13个家具产品均支持3D打印。任意用户均可进入This Ables.com，下载所需的家具设计方案，并通过3D打印技术获取所需产品。
项目信息
品牌/广告主
IKEA 宜家
营销机构
Creative Agency 创意代理商
McCann 麦肯 特拉维夫
参与者
奖项荣誉
2020
The One Show
Public Relations | Brand Voice
Bronze Pencil
2020
The One Show
Design | Innovation in Design
Gold Pencil
2020
The One Show
Health, Wellness & Pharma | Innovation in Health & Wellness
Gold Pencil
2020
The One Show
Integrated | Innovation in Integrated Branding
Gold Pencil
2020
The One Show
Health, Wellness & Pharma | Products
Gold Pencil
2020
The One Show
Cultural Driver | Cultural Driver
Merit
2020
The One Show
Public Relations | Community Building
Silver Pencil
2020
The One Show
Integrated | Brand Transformation
Bronze Pencil
2020
The One Show
Direct Marketing | Innovation in Direct Marketing
Silver Pencil
2019
Cannes Lions
Health & Wellness | OTC Applications
Gold
2019
Cannes Lions
Health & Wellness | Brand-led Education & Awareness
Gold
2019
Cannes Lions
Direct | Use of Ambient Media: Small Scale
Silver
2019
Cannes Lions
Direct | Consumer Durables
Gold
2019
Cannes Lions
Creative Strategy | Products / Propositions
Bronze
2019
Cannes Lions
Branded Experience & Activation | Tech-led Brand Experience
Bronze
2019
Cannes Lions
Health & Wellness | Corporate Image & Communication | Product Innovation
Grand Prix
2019
Cannes Lions
Brand Experience & Activation | Consumer Durables
Gold
2019
Cannes Lions
Direct | Experience Design
Bronze
2019
Cannes Lions
Innovation | Product Innovation
Silver
2019
LIA
Digital | Weird Wonderful Work
Finalist
2019
LIA
Design
Grand LIA
2019
LIA
Integration | Business-to-Consumer
Gold
2019
LIA
Health & Wellness | Corporate Communication
Gold
2019
LIA
Design | Innovative Use of Design
Gold
2019
LIA
Digital | Home Furnishings/Appliances
Silver
2019
LIA
Health & Wellness | Devices and Diagnostics
Silver
2019
LIA
The NEW | Brand Action
Gold
2019
LIA
Design | Product Design
Gold
2019
LIA
Non-Traditional | Home Furnishings/Appliances
Gold
2019
LIA
The NEW | Product Innovation
Bronze
2019
LIA
Health & Wellness | Innovation
Silver
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