格鲁吉亚每年有超过3600名儿童被卖为性奴隶——足以填补72辆校车。为了解决这个问题，BBDO（美国）和非营利性组织Street Grace包下了72辆校车进行反人口贩卖，并将他们送往亚特兰大，创造了一英里长的移动广告牌。
此次活动实际上阻止了亚特兰大的交通，召开了新闻发布会。其中包括乔治亚州当选人、司法部长和儿童性交易幸存者。
如此壮观的场景，也反向表明这个问题不容忽视。组织者要求公民加入他们打击性交易的斗争中，并邀请进入活动网站StopTraffick.com承诺并使用#StopTraffick标签。
点击图片进入活动网站
“Stop Traffick”荣获2019 ADC Awards - Experiential Design | Live Event“Best of Discipline”奖项；Experiential Design | Guerrilla / Stunt类“Gold Cube”奖项。以下是参赛ADC Awards完整版报奖视频：
参考资料：
BBDO Atlanta Stops Traffic to Put an End to Sex Trafficking for Street Grace
A MILE-LONG CARAVAN OF SCHOOLBUSES MOURNS THOUSANDS OF CHILDREN SOLD INTO SEX SLAVERY
项目信息
品牌/广告主
Street Grace
营销机构
Creative Agency 创意代理商
BBDO 美国
参与者
奖项荣誉
2020
NYF Advertising Awards
Positive World Impact | Public Service | Children- Health, Happiness and Safety | Charity/Non-Profit
Gold
2020
NYF Advertising Awards
Avant-Garde/Innovative | Avant-Garde/Innovative | Creative Use of Medium
Silver
2020
NYF Advertising Awards
Activation & Engagement | Best Use | Print/Outdoor
Silver
2020
NYF Advertising Awards
Creative Marketing Strategy/Effectiveness | Earned Media
Silver
2020
NYF Advertising Awards
Activation & Engagement | Best Use | Events & Stunts
Grand
2020
NYF Advertising Awards
Outdoor | Products & Services | Transportation
Grand
2019
Cannes Lions
Outdoor | Live Advertising and Events
Bronze
2019
Cannes Lions
Branded Experience & Activation | Guerilla Marketing & Stunts
Bronze
2019
Cannes Lions
Direct | Use of Ambient Media: Large Scale
Bronze
2019
Cannes Lions
Outdoor | Transit
Silver
2019
LIA
Integration | Public Service/Social Awareness
Finalist
2019
LIA
Health & Wellness | Social Responsibility/Awareness
Finalist
2019
LIA
Ambient | Public Service/Social Awareness
Gold
2019
LIA
Poster | Public Service/Social Awareness
Bronze
2019
LIA
Non-Traditional | Live Events - Beyond Advertising
Bronze
2019
CLIO Awards
Direct | Other
Bronze
2019
CLIO Awards
Out of Home | Other
Gold
2019
CLIO Awards
Integrated Campaign
Bronze
2019
The One Show
Direct Marketing | Out of Home | Billboards & Transit
Bronze Pencil
2019
ADC Awards
Experiential Design | Live Event
Best in Discipline
2019
ADC Awards
Experiential Design | Guerrilla / Stunt
Gold Cube
2019
AD STARS
Outdoor | Ambient (Non standard and Free-format outdoor advertising) | Transit
Silver
2019
AD STARS
Outdoor | Ambient (Non standard and Free-format outdoor advertising) | Live Advertising and Events
Silver
2019
AD STARS
Human Rights
Grand Prix
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