香港芭蕾舞团国风海报：从经典到现代，永不停止
香港芭蕾舞团为了宣传2018/19年舞季的演出，拍摄了一系列充满香港特色的照片，打破了一般人认为的“芭蕾舞者就是穿着纱裙垫脚尖”的刻板印象。他们在星光大道、珍宝海鲜坊等著名景点，摆出优雅的姿势，将香港特色融入舞蹈。
该系列海报主题为「Never Stand Still」，由创意机构 Design Army 创作、Dean Alexander 拍摄完成。新一年舞季共有 54 场演出，包括「从不朽的芭蕾经典到当代香港风格的跨界创作」。
幕后花絮
ART DIRECTOR：Heloise Condroyer
CHIEF CREATIVE OFFICER：Pum Lefebure
CREATIVE DIRECTOR：Sucha Becky
EXECUTIVE PRODUCER：Jake Lefebure，Eva Chui
DESIGN FIRM：Design Army / Washington, DC
PHOTOGRAPHER：Dean Alexander
CREATIVE TEAM：Dale Johnson
项目信息
品牌/广告主
Hong Kong Ballet 香港芭蕾舞团
营销机构
Branding/Design Agency 品牌/设计机构
Design Army 华盛顿
参与者
奖项荣誉
2020
The One Show
Print | Craft | Art Direction
Merit
2020
The One Show
Design | Craft | Art Direction
Bronze Pencil
2020
The One Show
Design | Promotional | Posters | Series
Merit
2020
The One Show
Design | Craft | Photography
Merit
2019
D&AD Awards
Photography | Fine Art & Conceptual
Graphite Pencil
2019
LIA
Print | Use of Photography Campaign
Silver
2019
LIA
Design | Use of Photography Campaign
Silver
2019
LIA
Design | Art Direction Campaign
Gold
2019
LIA
Digital | Art Direction
Bronze
2019
CLIO Awards
Design | Posters
Silver
2019
CLIO Awards
Design | Brand & Corporate Identity
Shortlist
2019
The One Show
Design | Craft | Photography
Gold Pencil
2019
The One Show
Design | Promotional | Posters - Series
Gold Pencil
2019
The One Show
Print & Outdoor | Craft | Art Direction
Bronze Pencil
2019
ADC Awards
Photography | Music / Entertainment | Series
Silver Cube
2019
ADC Awards
Brand / Communication Design | Posters | Traditional - Series
Silver Cube
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