Changing the Game
Xbox自适应控制器
Xbox Adaptive Controller
Xbox自适应控制器是一款由微软为Windows PC和Xbox One视频游戏机设计的视频游戏控制器。该控制器专为残障人士设计，可帮助用户更轻松地体验视频游戏。
对于行动不便的玩家来说，Xbox自适应控制器具有大型可编程按钮，可连接外部交换机、按钮、支架和操纵杆，有助于更方便地在Xbox One游戏机和Windows 10 PC上访问游戏。
项目信息
品牌/广告主
Microsoft 微软
营销机构
Event & Experience 活动/体验机构
McCann 麦肯 纽约
参与者
奖项荣誉
2020
The One Show
Cultural Driver | Cultural Driver
Merit
2020
The One Show
Experiential & Immersive | Responsive Environments
Merit
2020
The One Show
Public Relations | Reputation Management
Silver Pencil
2020
The One Show
Integrated | Integrated Branding Campaign
Bronze Pencil
2020
The One Show
Integrated | Brand Transformation
Gold Pencil
2020
The One Show
Design | Packaging | Specialty
Bronze Pencil
2020
The One Show
Health, Wellness & Pharma | Innovation in Health & Wellness
Gold Pencil
2020
The One Show
Design | Branding | Branded Item
Silver Pencil
2020
The One Show
IP & Products | Physical Product
Gold Pencil
2020
The One Show
Sustainable Development Pencil | Systems | Reduced Inequalities
Merit
2020
The One Show
Design | Innovation in Design
Best of Discipline
2020
The One Show
Public Relations | Community Building
Merit
2020
The One Show
Direct Marketing | Non-traditional & Guerrilla Marketing
Gold Pencil
2020
The One Show
Health, Wellness & Pharma | Packaging
Merit
2020
The One Show
Branded Entertainment | Innovation in Branded Entertainment
Gold Pencil
2020
The One Show
Experiential & Immersive | Innovation in Experiential
Gold Pencil
2020
The One Show
Branded Entertainment | Games | Digital & Physical
Gold Pencil
2020
The One Show
Social Media | Influencer Marketing | Single Channel
Merit
2020
The One Show
Health, Wellness & Pharma | Products
Gold Pencil
2020
ADC Awards
Integrated
Best in Discipline
2020
ADC Awards
Advertising | Innovation | Direct
Gold Cube
2020
ADC Awards
Integrated | Innovation
Gold Cube
2020
ADC Awards
Advertising | Design for Good | Advertising | Single
Gold Cube
2020
ADC Awards
Integrated
Designism
2020
The Webby Awards
Apps, Mobile, and Voice | Connected Products & Wearables
Winner
2020
The Webby Awards
Games | Public Service, Activism, and Social Impact
People’s Voice Winner
2020
The Webby Awards
Games | Technical Achievement
Winner
2020
The Webby Awards
Advertising, Media & PR | Corporate Social Responsibility Campaign
Winner
2019
Cannes Lions
Branded Experience & Activation | Tech-led Brand Experience
Bronze
2019
Cannes Lions
Design | Consumer Technology & Homeware
Gold
2019
Cannes Lions
Brand Experience & Activation | Consumer Durables
Grand Prix
2019
Cannes Lions
Innovation | Product Innovation
Gold
2019
Cannes Lions
Titanium Lion
Titanium
2019
D&AD Awards
Product Design | Inclusive
Black Pencil
2019
LIA
Design | Product Design
Gold
2019
LIA
Social Influencers | Gaming & Technology
Bronze
2019
LIA
Non-Traditional | Electronic Equipment
Silver
2019
LIA
The NEW | Product Innovation
Gold
2019
LIA
Integration
Grand LIA
2019
LIA
The NEW | Brand Action
Silver
2019
LIA
Social Influencers | Unboxing
Silver
2019
LIA
Digital | Gaming
Bronze
2019
LIA
Design | Innovative Use of Design
Gold
2019
LIA
Integration | Business-to-Consumer
Gold
2019
LIA
Digital | Electronic Equipment
Finalist
2019
CLIO Awards
Public Relations | Cause Related
Shortlist
2019
CLIO Awards
Film | 31 seconds to 60 seconds
Shortlist
2019
CLIO Awards
Integrated Campaign
Silver
2019
CLIO Awards
Innovation | Product Innovation
Grand
2019
CLIO Awards
Design | Product Design
Gold
2019
CLIO Awards
Branded Entertainment | Film - Unscripted
Silver
2019
CLIO Awards
Branded Content | Experiential/Events
Shortlist
2019
CLIO Awards
Film | 61 Seconds to Five Minutes
Shortlist
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