Your Plastic Diet
我们知道塑料能危害野生动物、污染我们的海洋，但直到现在，我们对塑料系统的破坏对人类的影响知之甚少。在一项全球研究中我们发现，人们平均每周可能摄入大约5克的塑料微粒——总量相当于一张信用卡。
1
It took you up to 1 week to eat this credit card.
你用一个星期，吃掉了一张信用卡
2
It took you up to 1 week to eat this pen.
你用一个星期，吃掉了一支笔
3
It took you up to 5 weeks to eat this clothes hanger.
你用五个星期，吃掉了一个衣架
4
It took you up to 1 week to eat this dice.
你用一个星期，吃掉了一枚骰子
5
It took you up to 3 weeks to eat this comb.
你用三个星期，吃掉了一柄梳子
虽然我们不建议因为对塑料的担忧而停止饮用水或吃贝类，但是关于人类摄入塑料的影响的研究还很少，而且还远远不够。我们还没有理解我们丢弃塑料消费的所有后果。
而如今，我们所知道的是塑料污染泄漏到大自然中，最终进入我们呼吸的空气、我们吃的食物和我们喝的水，这些都是不可避免的。
现在，你可以进入活动网站，参与签署一项具有法律约束力的海洋塑料污染条约。
点击图片进入活动网站
项目信息
品牌/广告主
WWF 世界自然基金会
营销机构
Creative Agency 创意代理商
Grey 葛瑞 马来西亚
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奖项荣誉
2022
Spikes Asia
Strategy & Effectiveness
Gold Spike
2022
Spikes Asia
Strategy & Effectiveness
Silver Spike
2021
Cannes Lions
PR | PR Effectiveness
Bronze
2021
Cannes Lions
PR | Public Affairs & Lobbying
Silver
2021
Cannes Lions
Sustainable Development | Life below Water
Bronze
2021
The One Show
Creative Effectiveness | Multi-Country or Global | Non-Profit / Charity
Merit
2021
AD STARS
Brand Experience & Activation | Use of Brand Experience & Activation | Other digital solutions in a promotional campaign (e.g. mobile based campaigns, QR codes, branded content, Bluetooth, MMS, SMS, PDG, GPS, MP3 players, games and applications, widgets, schematic screens and other mobile communication, digital installations, AR, VR, Mixed Reality)
Crystal
2021
AD STARS
PR | Practices & Specialism | Public affairs & lobbying
Silver
2021
AD STARS
Diverse Insights
Crystal
2021
Spikes Asia
Direct
Bronze Spike
2021
Spikes Asia
Creative Strategy
Silver Spike
2021
Spikes Asia
Direct
Silver Spike
2021
Spikes Asia
Healthcare
Bronze Spike
2020
The One Show
Creative Use of Data | Creative Use of Data | Data Visualization
Bronze Pencil
2020
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Crystal
2020
AD STARS
Green
Silver
2020
AD STARS
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Silver
2020
AD STARS
Data Insights | Sectors | Not-for-profit / Charity/ Government
Gold
2020
AD STARS
Outdoor | Sectors | Not-for-profit / Charity/ Government
Silver
2020
AD STARS
Branded Viral Videos
Silver
2020
AD STARS
Direct | Sectors | Not-for-profit / Charity/ Government
Bronze
2020
AD STARS
Brand Experience & Activation | Use of Brand Experience & Activation | Use of print or standard outdoor in a promotional campaign
Crystal
2020
One Show 亚太创意秀
Public Service & CSR | Non-Profit
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