雀巢奇巧(KitKat)与来自迪拜的Publicis Middle East(阳狮,中东)联手制作了一次social campaign,为了推出奇巧零食的4个新口味:焦糖脆片、曲奇脆片、榛子脆片和全新的覆盆子炸弹。
创意团队为Kitkat制作了一系列视频和CG动画,专门在社交媒体(Facebook、Instagram和Snapchat)发布。
所有创意物料都用于海湾合作委员会地区的数字宣传活动,包括沙特阿拉伯、科威特、阿拉伯联合酋长国、卡塔尔、巴林和阿曼。
1、Flavor Carousel(美味传送带)
2、Flavor Steps(美味阶梯)
3、Flavor Worlds(美味世界)
4、Facebook Post(在Facebook发布的信息流广告)
5、Cookie Crumble(曲奇碎片口味)
6、Raspberry Blast(覆盆子炸弹口味)
Client: Nestle Arabia
Agency: Publicis Middle East
Creative Director: Mohamed Youssef El Naggar
Creative team: Mohamed Youssef El Naggar, Hani Mohsen, Mohamed Ghazy
Senior Account Executive: Abdel Rahman Hassouna
Producer: Magali Beyloune
Production: Ars Thanea
Director: Adam Torczynski
Executive Creative Director: Peter Jaworowski
Art Director: Maciej Mizer
Studio Supervisor: Mikolaj Valencia
Producer: Karolina Sidorowicz, Marta Król
Concept Artist: Michal Urbanski, Marcin Gibowski, Maciej Mizer
Digital Artist: Maciej Mizer, Tomasz Chrabołowski, Dominik Laurysiewicz
Modeling & Textures: Paweł Filip, Michal SereCk Serafin, Kuba Włodarczyk, Sebastian Marek
Shading: Paweł Filip, Michał Serafin, Sebastian Marek
Particles: Piotr Wołoszański, Kuba Włodarczyk
Animation: Piotr Wołoszański, Marcin Gibowski, Kuba Włodarczyk, Sebastian Marek
Compositing: Łukasz Stolarski, Mikolaj Valencia, Sebastian Marek, Łukasz Wiktorzak
Sound Director: Adam Torczyński
Sound Studio: Halo Studio
Video Shoot Crew:
Director: Adam Torczyński
Art Director: Maciej Mizer
Director of Photography: Jakub Burakiewicz
Producer: Marta Król
Production Manager: Magdalena Kamińska
Production Designer: Natalia Mleczak
Costumes: Agnieszka Orlińska
Make-up: Aleksandra Dutkiewicz
AD: Radoslaw Chrześciański
Cast: Iga Górecka, Erwin Frątczak, Aleksander Maciejczyk
Storyboard: Michał Urbański
Offline edit: Robert Gryka, Adam Torczyński
Color Grading: Anna Sujka
Grading Suit: Coloroffon
Making of: Only Only
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