苹果为AirPods拍了支黑白风特效广告,弹上天了!

举报 2019-06


Apple - Bounce

6月27日,苹果为无线耳机AirPods发布了一则黑白风格的视频广告《Bounce(弹)》,这也是继2017年《Stroll(闲逛)》后,AirPods的第二则系列广告。

视频开头,一个百无聊赖的男人准备出门。他换上西装,挤出勉强的笑容,戴上了AirPods。

苹果为AirPods拍了支黑白风特效广告,弹上天了!苹果为AirPods拍了支黑白风特效广告,弹上天了!

但当歌曲开始播放,一切都变得不一样了!

他试着从街上的旧床垫开始起跳:

苹果为AirPods拍了支黑白风特效广告,弹上天了!

接着发现路边的石墩子也可以弹跳起来。

苹果为AirPods拍了支黑白风特效广告,弹上天了!

包括任何坚固的铁丝网:

苹果为AirPods拍了支黑白风特效广告,弹上天了!

路面:

公交站牌:

过马路的时候借着弹力健步如飞:

仿佛进入了一个神秘的黑洞。

除了脚下的地面,甚至连墙壁也可以反弹:

他一路飞到了天台上,与鸽子肩并肩。

这就是AirPods,无线充电的蓝牙耳机。

让我们一起再回顾一下2017年的首条AirPods广告《Stroll(闲逛)》。主角是一位街头闲逛的黑人男孩,随着Hip-hop&Remix风格的歌曲,他在街头尽情起舞:


CREDITS

Agency: TBWA\Media Arts Lab / Los Angeles
Post-Production Company: Framestore / Los Angeles
Production Company: Pulse Films / Los Angeles

Director: Oscar Hudson
Producer: Ian Kelly
Executive Producer: Brian O'Rourke / Randall Pomeroy / Davud Karbassioun / Darren Foldes
Chief Creative Officer: Brent Anderson
Music Supervisor: Peymon Maskan / Josh Marcy
Creative Team: Greg Greenberg / Robbin Ingvarsson / Kako Mendez / Rohit Thawani / Saulo Mohana / Imen Soltani

项目信息
品牌/广告主
Apple 苹果
Apple 苹果

营销机构

Creative Agency 创意代理商
TBWA\Media Arts Lab 洛杉矶

参与者

奖项荣誉

Cannes Lions
2021
Cannes Lions
Film Craft | Direction
Bronze
Cannes Lions
2021
Cannes Lions
Film | Consumer Durables
Bronze
Cannes Lions
2021
Cannes Lions
Film | Consumer Durables
Gold
Cannes Lions
2021
Cannes Lions
Film Craft | Achievement in Production
Bronze
Cannes Lions
2021
Cannes Lions
Film Craft | Production Design / Art Direction
Bronze
D&AD Awards
2020
D&AD Awards
Entertainment | Fiction Film up to 5 mins
Graphite Pencil
D&AD Awards
2020
D&AD Awards
Direction | Film Advertising
Yellow Pencil
D&AD Awards
2020
D&AD Awards
Art Direction | Art Direction for Film Advertising
Yellow Pencil
D&AD Awards
2020
D&AD Awards
Production Design | Film Advertising
Graphite Pencil
D&AD Awards
2020
D&AD Awards
Visual Effects | Special Effects
Graphite Pencil
The One Show
2020
The One Show
Film | Innovation in Film
Merit
The One Show
2020
The One Show
Film | Online Films & Video | Long Form | Single
Gold Pencil
The One Show
2020
The One Show
Moving Image Craft | Use of Music | Licensed / Adapted Music
Bronze Pencil
The One Show
2020
The One Show
Moving Image Craft | Visual Effects | Single
Gold Pencil
The One Show
2020
The One Show
Branded Entertainment | Craft | Art Direction
Gold Pencil
The One Show
2020
The One Show
Moving Image Craft | Innovation in Moving Image Craft
Gold Pencil
The One Show
2020
The One Show
Branded Entertainment | Short Form Video | Single
Gold Pencil
The One Show
2020
The One Show
Moving Image Craft | Direction | Single
Best of Discipline
ADC Awards
2020
ADC Awards
Motion / Film / Gaming Craft
Black Cube
ADC Awards
2020
ADC Awards
Motion / Film / Gaming Craft | Craft in Motion / Film | Special Effects
Gold Cube
ADC Awards
2020
ADC Awards
Advertising | Craft in Video | Cinematography | Single
Silver Cube
ADC Awards
2020
ADC Awards
Advertising | Craft in Video | Cinematography | Single
Silver Cube
ADC Awards
2020
ADC Awards
Motion / Film / Gaming Craft | Motion / Film | Short Video
Gold Cube
ADC Awards
2020
ADC Awards
Advertising | Branded Content / Entertainment | TV / Film | Single
Gold Cube
ADC Awards
2020
ADC Awards
Advertising | Television / Film / Online Video | Online | Single
Silver Cube
ADC Awards
2020
ADC Awards
Advertising | Craft in Video | Direction | Single
Gold Cube
ADC Awards
2020
ADC Awards
Advertising
Best in Discipline
ADC Awards
2020
ADC Awards
Motion / Film / Gaming Craft
Best in Discipline
The Webby Awards
2020
The Webby Awards
Advertising, Media & PR | Branded Content
Winner
The Webby Awards
2020
The Webby Awards
Advertising, Media & PR | Best Use of Video or Moving Image
Nominee
 

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