沃尔沃碰撞测试加入女性标准,40余年研究数据向全行业无偿公开

举报 2019-03

The E.V.A. Initiative

1959 年 8 月 13 日,世界上第一辆装备有三点式安全带的汽车——沃尔沃 PV544 交付使用。在之后的 50 年里,由沃尔沃发明的三点式安全带挽救了超过一百万人的生命。沃尔沃也是世界上第一个把三点式安全带纳入标准配置的汽车制造商。沃尔沃无私地将这项技术无偿开放,任何汽车制造商都可以免费采用这项设计。直至今天,三点式安全带仍然是汽车中最重要的独立安全装置。

在安全带专利公布60周年之际,沃尔沃公司提出了E.V.A计划,全部无偿分享其自1970年以来收集的所有关于汽车交通事故的数据,对包括竞争对手在内的所有汽车制造商和公众公开其研究数据,供汽车行业使用,将人类安全置于最高地位。“60年前,我们放弃了三点式安全带;以人为本,利润第二,”沃尔沃汽车公司营销主管Andreas Malm总结道。“过EVA计划提供我们的研究,我们希望它能帮助更多的汽车制造商生产出对每个人都安全的汽车。就像安全带一样。”

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瑞典创意机构Forsman&Bodenfors艺术总监Sophia Lindholm说:“女性更容易在车祸中受伤。在很大程度上是因为在汽车碰撞测试中采用的道具是男性身体的标准。因此,大多数汽车只是对男性更安全。”但是这样的事情在沃尔沃汽车不会发生,因为沃尔沃有最全面的测试数据。

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沃尔沃面向全人类开放研究数据,提供无偿下载使用。https://group.volvocars.com/company/safety-vision/research

E.V.A计划通过网络视频广告、户外广告以及杂志广告投放。

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The E.V.A. Initiative Campaign


Idea Creation:FORSMAN & BODENFORS    Gothenburg, SWEDEN
Production:NEW LAND    Stockholm, SWEDEN
Media Placement:MINDSHARE    Gothenburg, SWEDEN
Additional Company:GOODBYE KANSAS STUDIOS    Stockholm, SWEDEN,FRAMESTORE    London, UNITED KINGDOM,F&B INHOUSE    Gothenburg, SWEDEN,FACTORY    London, UNITED KINGDOM,SUPERSTUDIO    Stockholm, SWEDEN 

项目信息

营销机构

Creative Agency 创意代理商
Forsman & Bodenfors 哥德堡 瑞典

参与者

奖项荣誉

Cannes Lions
2021
Cannes Lions
PR | Corporate Purpose & Social Responsibility
Silver
Cannes Lions
2021
Cannes Lions
PR | Research, Data & Analytics
Silver
NYF Advertising Awards
2020
NYF Advertising Awards
Public Relations | Products & Services | Automotive
Gold
NYF Advertising Awards
2020
NYF Advertising Awards
Activation & Engagement | Best Use | Cross-Platform
Finalist
NYF Advertising Awards
2020
NYF Advertising Awards
Activation & Engagement | Products & Services | Automotive
Finalist
NYF Advertising Awards
2020
NYF Advertising Awards
Public Relations | Best Use | Corporate Image
Gold
NYF Advertising Awards
2020
NYF Advertising Awards
Positive World Impact | Empowerment | Women
Silver
NYF Advertising Awards
2020
NYF Advertising Awards
Activation & Engagement | Best Use | Brave Work/Brave Client
Finalist
NYF Advertising Awards
2020
NYF Advertising Awards
Creative Marketing Strategy/Effectiveness | Integrated Marketing
Gold
NYF Advertising Awards
2020
NYF Advertising Awards
Avant-Garde/Innovative | Avant-Garde/Innovative | Use Of Data
Grand Prize
NYF Advertising Awards
2020
NYF Advertising Awards
Avant-Garde/Innovative | Avant-Garde/Innovative | Cross-Platform
Silver
The One Show
2020
The One Show
Creative Use of Data | Creative Use of Data | Storytelling
Merit
The One Show
2020
The One Show
Integrated | Integrated Branding Campaign
Bronze Pencil
The One Show
2020
The One Show
Interactive & Online | Websites
Best of Discipline
The One Show
2020
The One Show
Public Relations | Brand Voice
Bronze Pencil
The One Show
2020
The One Show
Public Relations | Reputation Management
Silver Pencil
The One Show
2020
The One Show
Sustainable Development Pencil | People | Gender Equality
Merit
The One Show
2020
The One Show
Public Relations | Innovation in Public Relations
Bronze Pencil
ADC Awards
2020
ADC Awards
Integrated | Integrated | Digital
Silver Cube
ADC Awards
2020
ADC Awards
Interactive | Online / Mobile Websites | Campaign Site
Bronze Cube
The Webby Awards
2020
The Webby Awards
Advertising, Media & PR | Best Cause Related Campaign
Winner
The Webby Awards
2020
The Webby Awards
Advertising, Media & PR | Brand Strategy
Winner
Cannes Lions
2019
Cannes Lions
Creative Strategy | Automotive
Grand Prix
Cannes Lions
2019
Cannes Lions
Creative Data | Creative Data Collection & Research
Gold
Cannes Lions
2019
Cannes Lions
Brand Experience & Activation | Use of Website / Microsites
Gold
Cannes Lions
2019
Cannes Lions
Creative Strategy | Data & Analytics
Silver
LIA
2019
LIA
The NEW | Creative Use of Data
Silver
LIA
2019
LIA
The NEW
Grand LIA
LIA
2019
LIA
Digital | Use of Data
Silver
LIA
2019
LIA
The NEW | Brand Action
Gold
LIA
2019
LIA
Integration | Business-to-Business
Gold
CLIO Awards
2019
CLIO Awards
Integrated Campaign
Shortlist
CLIO Awards
2019
CLIO Awards
Innovation | Product Innovation
Bronze
CLIO Awards
2019
CLIO Awards
Digital/Mobile | Website
Bronze
CLIO Awards
2019
CLIO Awards
Film Technique | Visual Effects
Shortlist
 

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