Scent by Glade
网上购物虽说方便快捷，但这也意味着人们在购买之前无法先行体验。有些商品是在进行了样品的试用后，消费者才能做出消费决策，尤其是香氛类的商品更是如此。美国空气清新剂品牌Glade，了解消费者的购物习惯后，选择了一种创新的方式为这些网上购物者提供样品。
为了保护货品在邮递的过程中不受到破损，快递箱内都会用些空气枕头进行填充。Glade就利用了这个空气枕头，只不过将里面的空气换成了芬芳剂。
人们只需在拆快递的时候，将其挤爆，随即可闻到不同款香型。
空气包上印有扫描码，方便人们加入购物车。
项目信息
品牌/广告主
Glade 佳丽
营销机构
Creative Agency 创意代理商
Ogilvy 奥美
参与者
奖项荣誉
2020
D&AD Awards
Direct | Direct Mail
Graphite Pencil
2020
The One Show
Out of Home | Experiential & Installations | Experiential & Immersive
Bronze Pencil
2020
The One Show
Integrated | Innovation in Integrated Branding
Merit
2020
The One Show
Integrated | Co-Promotions
Bronze Pencil
2020
The One Show
Creative Effectiveness | Creative Effectiveness | Consumer / Brand
Merit
2020
The One Show
Design | Promotional | Collateral Items
Merit
2020
The One Show
Creative Effectiveness | Single Country or Region | Consumer / Brand
Merit
2020
The One Show
Experiential & Immersive | Innovation in Experiential
Merit
2020
The One Show
Out of Home | Innovation in Out of Home
Merit
2019
Cannes Lions
Media | Use of Ambient Media: Small Scale
Gold
2019
Cannes Lions
Direct | Use of Ambient Media: Small Scale
Silver
2019
LIA
Ambient | Direct Marketing – Consumer
Silver
2019
LIA
Ambient | Household Products
Gold
2019
LIA
Design | Direct Marketing - Consumer
Gold
2019
LIA
Package Design | Promotional Packaging
Silver
2019
LIA
Ambient | Ecommerce
Silver
2019
LIA
Non-Traditional | Direct Marketing
Gold
2019
CLIO Awards
Design | Direct Marketing
Bronze
2019
CLIO Awards
Innovation | Medium Innovation
Silver
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