Second Chances（第二次机会）
美国50州中，加州拥有汽车驾照的人数最多，但其中只有45%的人是器官捐赠者。
虽然美国在全球器官移植领域首屈一指，但总需求依然还有很大缺口，数据表明目前有114000美国人迫切等待器官捐赠挽救生命。为了扩大捐献量，加州公益组织Donate Life（生命捐献）与加州警署合作，发起了一项名为“Second Chances”（第二次机会）的倡议。
这是一项具有法律效力的公益活动：当驾驶员发生了轻微交通违规，他将劝说司机成为器官捐献者以获得一次违规豁免。接受器官捐赠的驾驶员牌照上将显示粉红色的点以作标记，表明他们是捐赠者，并免去一次交通违规的罚款，还将获得一张感谢卡片。
“Second Chances”一语双关：当你潜在地为他人提供了第二次生命的机会，自己也拥有了第二次机会。
这位女士的驾驶执照显示她是一名器官捐赠者，所以她并只是获得了警告。
该活动计划在美国全国捐赠生命月4月启动，并持续扩展到加拿大卡尔加里，为世界各地其他部门作典范，帮助实施类似的器官捐赠计划。
为了让更多人加入活动，Donate Life还开通了官网在线登记渠道（SecondChancesDonor.org）帮助更多人重获新生。
项目信息
品牌/广告主
Donate Life California
营销机构
Creative Agency 创意代理商
McCann 麦肯 纽约
参与者
奖项荣誉
2020
NYF Advertising Awards
Collaborations & Partnerships | Best Use | Social/Environmental Good | Charity/Non-Profit
Silver
2020
NYF Advertising Awards
Positive World Impact | Public Service | Unique Partnership | Charity/Non-Profit
Silver
2020
NYF Advertising Awards
Avant-Garde/Innovative | Avant-Garde/Innovative | Social/Environmental Good | Charity/Non-Profit
Silver
2020
NYF Advertising Awards
Public Relations | Best Use | Social/Environmental Good | Charity/Non-Profit
Silver
2020
The One Show
Direct Marketing | Non-traditional & Guerrilla Marketing
Gold Pencil
2020
The One Show
Direct Marketing | Experiential | Live Events
Merit
2020
The One Show
Direct Marketing | Innovation in Direct Marketing
Gold Pencil
2020
The One Show
Public Relations | Community Building
Merit
2020
The One Show
Health, Wellness & Pharma | Direct Marketing
Merit
2020
The One Show
Experiential & Immersive | Innovation in Experiential
Merit
2020
The One Show
Public Relations | Innovation in Public Relations
Merit
2020
The One Show
Out of Home | Innovation in Out of Home
Gold Pencil
2020
The One Show
Health, Wellness & Pharma | Public Relations
Silver Pencil
2020
The One Show
Sustainable Development Pencil | People | Good Health & Well-Being
Merit
2020
The One Show
Health, Wellness & Pharma | Out of Home | Health & Wellness
Silver Pencil
2020
The One Show
Experiential & Immersive | Events / Stunts / Competitions
Bronze Pencil
2019
Cannes Lions
Direct | Use of Ambient Media: Small Scale
Bronze
2019
Cannes Lions
PR | Not-for-profit / Charity / Government
Gold
2019
Cannes Lions
Direct | Breakthrough on a Budget
Silver
2019
Cannes Lions
Sustainable Development Goals | Good Health and Well-being
Silver
2019
Cannes Lions
Branded Experience & Activation | Breakthrough on a Budget
Bronze
2019
LIA
Ambient | NGO
Gold
2019
LIA
Non-Traditional | Guerrilla Marketing
Gold
2019
LIA
Non-Traditional | Direct Marketing
Silver
2019
LIA
Integration | Public Service/Social Awareness
Bronze
2019
LIA
Ambient | Public Service/Social Awareness
Gold
2019
LIA
Non-Traditional | NGO
Gold
2019
CLIO Awards
Partnerships & Collaborations
Silver
2019
CLIO Awards
Innovation | Medium Innovation
Silver
2019
CLIO Awards
Direct | Other
Bronze
2019
AD STARS
Healthcare
Grand Prix
2019
AD STARS
Diverse Insights
Silver
2019
AD STARS
Campaign Videos (Case Film)
Gold
2019
AD STARS
Promotion | Use of Promo & Activation | Use of Promotional Stunts / Live Advertising / Live Shows / Concerts / Festivals
Gold
2019
AD STARS
Outdoor | Ambient (Non standard and Free-format outdoor advertising) | Live Advertising and Events
Gold
2019
AD STARS
Direct | Use of Direct Marketing | Ambient Media (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction)
Gold
专业评分
专业评分已截止
评论
评论
推荐评论
全部评论（1条）