Paving For Pizza
2018年6月达美乐比萨推出了一个Paving For Pizza计划,它打算向美国最崎岖坑洼的街道捐款5000美元,用热拌沥青把那些坑洼的道路填平,以减少路上颠簸对披萨质量造成的损坏。达美乐在其Paving For Pizza计划官网解释道:“我们不应该让崎岖的马路毁了最好的比萨。”人们可以通过网站提名自己所知道的颠簸路段,平台审核落实之后会进行捐助并修好道路。
达美乐公关总监Jenny Fouracre-Petko解释说:“这个想法的核心来自于我们从顾客那里听到的:路上的颠簸和坑洼会让顾客担心披萨是否能安全回家。”“我们公关团队的目标是讲述这个项目的故事,并将提名推到我们的网站上。”
刚开始时,该项目就与当地官方部门合作,以邮件的形式反馈,后来以地图网站的形式标记出每一个需要修补的坑洼路段。
该项目先后在美国20多个州的道路上进行修补。此举得到各大媒体的广泛报道。
在修补道路的时候,达美乐比萨都不忘广告植入,在压路机上打上网站网址,修好之后喷涂上达美乐的logo和一句文案:“OH YES WE DID”,以扩大品牌知名度。
AGENCY: CP+B
GLOBAL CHIEF CREATIVE OFFICER: Linus Karlsson
EVP EXECUTIVE CREATIVE DIRECTOR: Tony Calcao
CREATIVE DIRECTORS: Kelly McCormick, D'Arcy O'Neill
ASSOCIATE CREATIVE DIRECTORS: Marthon Pucci, Brian Caruso, Emily Salas, Tyler Gonerka
VP DIRECTOR OF CONTENT PRODUCTION: Sloan Schroeder
INTEGRATED PRODUCER: Alina Moeller
JR. PRODUCER: Amber Pena
VP/EXECUTIVE INTERACTIVE PRODUCER: Dan Corken
INTERACTIVE PRODUCER: Morgan Burrows
ACCOUNT DIRECTORS: Jacqueline Redmond, Allison Foley
CONTENT SUPERVISORS: Michelle Robertson, Mark Hurley
CONTENT MANAGERS: Brad George, Sam Carolan
BUSINESS AFFAIRS MANAGERS: Kimberly Campbell, Cristina Fajardo
GROUP DIRECTOR STRATEGY: Courtney Loveman
STRATEGIST: Katie Sherman
PRODUCTION COMPANY & CITY: Chelsea Pictures - Los Angeles
DIRECTOR: Thomas Beug
OWNER/EXECUTIVE PRODUCER (PRODUCTION CO): Lisa Mehling
VP/EXECUTIVE PRODUCER (PRODUCTION CO): Pat McGoldrick
PRODUCER: Maeliosa Tiernan
TELECINE COMPANY & CITY: CO3 - Santa Monica
COLORIST: Stefan Sonnenfeld
COLOR ASSISTANT: Aaron Flickinger
SENIOR COLOR PRODUCER: Katie Andrews
EDITORIAL COMPANY & CITY: Union Editorial/Marshall Street Editors
EDITOR: Spencer Ferszt
ASSISTANT EDITOR: James Bedford
PRODUCER: Samantha Machado
PRESIDENT/MANAGING PARTNER: Michael Raimondi
MIX AND SOUND DESIGN COMPANY & CITY: Lime Studios - Santa Monica
EXECUTIVE PRODUCER: Susie Boyajan
PRODUCER: Kayla Phungglan
ENGINEER & SOUND DESIGNER: Matt Miller
ASSISTANT ENGINEER: Lisa Mermelstein
POST PRODUCTION & VFX COMPANY & CITY: Method Studios - Los Angeles
VFX SUPERVISOR/LEAD FLAME: Kelly Bumbarger
SUPPORT FLAME ARTISTS: Thomas Downs, Aidan Thomas, Sean Wilson, Louis Schachte
SENIOR PRODUCER: Julia Paskert
EXECUTIVE PRODUCER: Ananda Reavis
PRODUCER: Thuy Ta
ANIMATION COMPANY & CITY: Cut Quest - Denver
ANIMATORS: James Bedford
MUSIC HOUSE & CITY: JSM Music - New York
CCO/CO-COMPOSER: Joel Simon
EXECUTIVE PRODUCER: Jeff Fiorello
PRODUCER: Norm Felker
WEBSITE PRODUCTION COMPANY & CITY: Stink Studios - New York
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