在美国，枪机案件层出不穷，伊利诺伊州反对手枪暴力委员会（ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE）为了让大家更清楚地了解历年来枪击案件，制作了一本《枪支暴力历史书》。
The Gun Violence History Book
在视频的开始，回顾了那些已近记录在案的各种与枪支犯罪有关的历史事件。
这本书，做了历史本应该做到的事情——阻止子弹。
在子弹卡住的那一页，已经超过了这本书的853页，并且赫然写着一句话“子弹虽然被阻止住了，但是历史还是再被重复书写。”伊利诺伊州反对手枪暴力委员会（ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE）呼吁大家，不要重蹈覆辙。
The Gun Violence History Book Case Study
Creative Agency : FCB Chicago
Production Company : Lord & Thomas, The Mill - Chicago
CCO : Liz Taylor
ECD : Sam Luchini, John Bleeden
VP Creative Director - Art Director : Bruno Mazzotti
VP Creative Director - Copywriter : Dean Paradise
Senior Copywriter : Ricardo Santos Salgado
Senior Art Director : Rodolfo Fernandes
Producer : Domenic Caruso
Head of Design : Kevin Grady
项目信息
品牌/广告主
Illinois Council Against Handgun Violence 伊利诺伊州反对手枪暴力委员会
营销机构
Creative Agency 创意代理商
FCB 博达大桥 芝加哥
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2020
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2020
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2020
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Gold
2019
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Gold
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Gold
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Gold
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