今年4月份，澳大利亚有线电视台Foxtel携手《权力的游戏》，创建了一个线下主题公园，供游客们继续回味《权力的游戏》当中的情节。
在这个主题公园，你能找到许多在《权力的游戏》当中死去的角色的墓碑，让到此的游客会十分有代入感。
项目信息
品牌/广告主
Foxtel
营销机构
Production House 制作公司
Revolver/Will O'Rourke 悉尼
参与者
奖项荣誉
2020
D&AD Awards
Experiential | Out of Home
Graphite Pencil
2020
D&AD Awards
Art Direction | Art Direction for Outdoor Advertising
Graphite Pencil
2020
D&AD Awards
Media | Use of Events & Stunts
Graphite Pencil
2020
The One Show
Experiential & Immersive | Craft | Art Direction
Gold Pencil
2020
The One Show
Experiential & Immersive | Brand Installations
Gold Pencil
2020
The One Show
Direct Marketing | Non-traditional & Guerrilla Marketing
Merit
2020
The One Show
Out of Home | Experiential & Immersive
Gold Pencil
2020
AWARD Awards
Design | Spacial Design | Installation Design
Silver
2020
AWARD Awards
Advertising | Experiential | Installations
Silver
2020
AWARD Awards
Craft | Production Design | Experiential
Gold
2020
AWARD Awards
Craft | Direction | Events and Experiences
Gold
2020
AWARD Awards
Advertising | Press & Outdoor | Ambient & Special Build
Gold
2020
AWARD Awards
Advertising | PR & Promotion | Best Use of Events and Stunts
Gold
2020
AWARD Awards
Media | Channels | Use of Events and Stunts
Gold
2020
AWARD Awards
Craft | Art Direction | Experiential Art Direction
Gold
2019
Cannes Lions
Industry Craft | Outdoor
Gold
2019
AD STARS
PR | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
Silver
2019
AD STARS
Outdoor | Ambient (Non standard and Free-format outdoor advertising) | Special Build
Gold
2019
AD STARS
Outdoor | Outdoor Craft | Art Direction
Gold
2019
AD STARS
PR | Practices & Specialism | Events & Experiential (PR campaign that use an event or stunt)
Gold
2019
AD STARS
Media | Use of Media | Use of ambient media
Crystal
2019
AD STARS
Direct | Use of Direct Marketing | Ambient media (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction)
Bronze
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