The Big Issue，全球第一个可多次转售的杂志，开创了Pay It Forward项目，不仅为社会中无家可归者提供了工作机会，而且还通过转卖提高了商业利润额。
每本杂志在阅读后都可以转售，并且杂志附带一个可扫描的二维码，支持付款。阅读之后，再次转卖给他人，接手者可以通过扫描二维码再次付款。
该项目征集了英国社会的失业人士以及街头流浪者进行杂志的贩卖，贩卖者销售一本杂志，会因多次转卖而多次获利。
、
不同贩卖者的杂志上贴有各自的头像粘贴，这使得不管一本杂志经手多少次，还是可以知道具体是谁卖出去的。
项目信息
品牌/广告主
The Big Issue
营销机构
Creative Agency 创意代理商
FCB Inferno 伦敦
参与者
奖项荣誉
2021
Cannes Lions
Media | Use of Social Platforms
Gold
2021
Cannes Lions
Creative e-Commerce | Social Commerce
Gold
2021
Cannes Lions
Creative e-Commerce | Market Disruption
Grand Prix
2021
Cannes Lions
Creative e-Commerce | Not-for-profit / Charity / Government
Bronze
2021
Cannes Lions
Creative Strategy | Collaboration
Silver
2021
Cannes Lions
Social and Influencer | Audience Targeting / Engagement Strategies
Silver
2020
D&AD Awards
Digital | Creative e-Commerce
Yellow Pencil
2020
The One Show
Mobile | Physical Product & Mobile Integration
Gold Pencil
2020
The One Show
Digital Craft | Cross-Channel UX / UI | Digital / Physical
Silver Pencil
2020
The One Show
Direct Marketing | Innovation in Direct Marketing
Bronze Pencil
2020
The One Show
Mobile | Innovation in Mobile
Merit
2020
The One Show
Mobile | Utility
Silver Pencil
2020
The One Show
Direct Marketing | Non-traditional & Guerrilla Marketing
Bronze Pencil
2020
The One Show
Interactive & Online | Websites | E-Commerce
Bronze Pencil
2020
The One Show
Mobile | Utility | E-Commerce
Gold Pencil
2020
The One Show
IP & Products | Integrated Digital & Physical Product
Merit
2019
Cannes Lions
Mobile | Social Purpose
Gold
2019
LIA
Print | Ecommerce
Silver
2019
CLIO Awards
Innovation | Medium Innovation
Shortlist
2019
CLIO Awards
Digital/Mobile | Other
Gold
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