POUR PERFECTLY
摇晃、拍打、用小勺挖……从玻璃瓶中取出亨氏番茄酱的最佳方法是什么?
对于这个令全球人类困扰的问题,亨氏终于给出了聪明的对策!9月,亨氏(加拿大)携手创意代理商Rethink推出了一款限量版完美倾倒玻璃瓶,通过倾斜瓶身,让标签贴纸达到正常水平线,便引导顾客找到理想的倾倒角度。
这下,亨氏终于让番茄酱爱好者们松了一口气。
Credits
Advertising Agency: Rethink, Canada
Creative Director: Mike Dubrick, Joel Holtby
Executive Creative Director: Aaron Starkman, Christina Yu
Art Director: Hayley Hinkley
Writer: Jacquelyn Parent
Designer: Erin Maguire
Strategist: Julian Morgan, Sean McDonald
Broadcast Producer (in house): Alex Butt
Production Coordinator: Spencer Houghton
Production Company: Fuze Reps, Crimson Fish
Photographer: Adrian Armstrong
Retoucher: Adora Beatty
Editor: Dustin Gamble
Post Production House: R+D Productions
On-Line: R+D Productions
Grading: Alter Ego
Colourist: Conor Fisher
Audio House: Vapor RMW
Group Account Director: Amy Greenspoon
Account Director: Kai de Bruyn Kops
Account Manager: Sarah Shiff
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