NIKE跑出点乐子互动体验

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举报 2019-08

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From August 1st to Sep 25th, Nike Huaihai Store and House Of Innovation are launching Nike Joyride Series with a collectin of special events. Wonderlabs is honored to design and produce the three interactive installations for these fun and creative experiences.

Nike于2019年8月1日-9月30日，在NIKE淮海中路客户体验店和NIKE HOUSE OF INNOVATION中，以全新跑鞋NIKE JOYRIDE打造的“跑出点乐子”主题活动，此次Wonderlabs非常荣幸受邀，设计制作三项互动体验装置。

NIKE HOUSE OF INNOVATION

Interactive Ball Pits 互动海洋球池：

Two Person per team running and playing, it really calls out your childhood memory when you enters in the Giant Interactive Ball Pits. And you can also get a fast mode video as a gift after.

进入巨型数字海洋球池后，两人一组你追我赶，重温童年的时光。最后还能得到一段专属的快速视频留念。

NIKE淮海中路客户体验店

Interactive Game 互动游戏:

Passers by of the Nike Huaihai Store will be attracted by a ball pit as well an interactive game in the window, which make the store into a mini amusement park with a colorful game experience. Once you put on the Nike Joyride Run Flyknit sneakers, with a NIKEPLUS VIP code shown to the staff, you can start scampering around the circle steping on pads as they light up to score points.

当经过NIKE淮海体验店时，透过橱窗就会被满地海洋球所吸引，色彩缤纷的游戏体验区，让店内更像一个大的游乐场。当然体验也很简单，只要换上全新Nike Joyride Run Flyknit 跑鞋，出示您的NIKEPLUS 会员码，站上圆形互动区，就可开始蹦蹦跳跳了。

Eight round sensor lightboxes are located in the interactive area. The more color coded lightboxes you step on, the more credits you will get. Meanwhile, as you score points, tons of TPE cushion balls will bounce outside the central glass dome.

圆形互动区中有8个圆形玻璃感应灯箱，您只要在规定时间内，根据旋转跳动的灯光，踩下单独颜色的感应灯箱就会得到相应积分；同时中间玻璃罩中，会根据踩下的灯箱，喷涌出很多TPE缓震颗粒小球。

Capsule Toy Machine 扭蛋机：

After playing the game, you win physical coin tokens dispenses by an automatic token machine based on your score. Take your Joyride exclusive tokens and insert them into the giant capsule toy machine and your small gift will automatically spit out.

一阵手忙脚乱后，可根据您游戏得到的积分，会自动吐出相应的代币。拿着专属Joyride游戏币，走到中间的巨型扭蛋机前，投入手里的代币就会自动吐出一个小礼物。

Client: NIKE

团队介绍 / Team introduction:

Technical Director: Chengliang Dong

Account Director: Allen Ren

Project Manager: Eason Zhang

Software Engineer: Chen Yawei,Fang Wenkai,Jerry Jiang

UI&UX Designer: Elaine Song,Amber Dong

Project Executive: Eric Jiang,York Li

特别感谢 / Special thanks:

Big thanks to NIKE for this collaboration.

本文章内容由wonderlabs原创，如需转载请注明原创出处，谢谢！