可口可乐致力于分享幸福,尤其是与身边的人分享幸福。
为了使千禧一代在用餐时与他们的朋友和家人联系起来,可口可乐与奥美(泰国)设计了系列海报《Taste The Feeling》,启发大家感受团聚畅爽的幸福感。将每一次喝可乐都化作有意义的、与关心的人共享的快乐时光。
海报放大了开启可乐瓶、可乐杯中的细节,每一个气泡都被设计成了笑脸形状。通过观看这三张海报,我们不仅能被真实的画面打动,更仿佛听到了喝可乐的嘶嘶声,以及与家人朋友相聚在一起的欢声笑语。
Credits
Advertising Agency: Ogilvy, Bangkok, Thailand
Chief Creative Officer: Nopadol Srikieatikajohn
Executive Creative Director: Andrew Chu
Creative Group Head: Naratip Phueaksri
Art Director: EI Kakiuchi
Art Director: Visarnpong Chateakcharoen
Producer: Paiboon Suwansangroj
Planner: Khampassorn Palasoon
Strategic Planner: Sasipa Mongolnavin
Traffic Manager: Naphachanok Phiansa
Business Director: Natdhee Sopondhitipun
Account Manager: Pornchuma Ketkaew
Account Executive: Pusuda Manassewee
Client: Jesus Ferriera
Client: Ibrahim Khan
Client: Munthana Lorgrailers
Client: Karaked Puribhat
Client: Komkrib Chokchaikatanyu
Illustrator: Illusion CGI Studio
Photographer: Illusion CGI Studio
Production Company: Illusion CGI Studio
专业评分
专业评分已截止
评论
评论
推荐评论
全部评论(11条)