《福岛制造》,用去污稻草展现核泄漏之后的福岛

举报 2019-06

2011年3月11日,海啸引发了福岛核电站的核泄露,并且海啸顺带将泄露出的放射性物质冲到了福岛的土地上,污染了超过25,000公顷的农田,而这里曾是日本最重要的农业地区之一。 自从灾难发生之后,人们一直对福岛的产物心怀戒备。METER的环境技术专家在事故发生后的几年中一直在与东京大学的一位博士和NPO福岛精工进行合作研究,寻找可以完美将农作物的放射性物质去除的方法。虽然如今数据显示农作物的放射性物质已经消失,达到了可以安全食用的标注哪,但是人们依旧不愿意相信数据。

1572506947769173.png

因此Serviceplan与METER合作制作了《福岛制造》一书,不同于其他书籍,《福岛制造》的纸张由去污的稻草制成,并且全书的内容主要为介绍METER如何净化农作物,并且将这些农作物当作媒介,将这些数据变得更容易让人们理解。书中包括摄影、访谈、报告等内容,让数据以多种形态可视化。

f14825959d6ab7ed5a72765bf324205d.png
1572506971781678.png

项目信息
品牌/广告主
METER Group AG

营销机构

Creative Agency 创意代理商
Serviceplan 德国

参与者

奖项荣誉

D&AD Awards
2020
D&AD Awards
Graphic Design | Data Visualisation
Graphite Pencil
NYF Advertising Awards
2020
NYF Advertising Awards
Direct & Collateral | Best Use | Social/Environmental Good | Brand
Finalist
NYF Advertising Awards
2020
NYF Advertising Awards
Positive World Impact | Public Service | Environment & Sustainability | Brand
Finalist
NYF Advertising Awards
2020
NYF Advertising Awards
Print | Best Use | Social/Environmental Good | Brand
Silver
NYF Advertising Awards
2020
NYF Advertising Awards
Artistry & Craft in Advertising | Print & Outdoor | Art Direction
Bronze
NYF Advertising Awards
2020
NYF Advertising Awards
Artistry & Craft in Advertising | Direct & Collateral | Art Direction
Silver
NYF Advertising Awards
2020
NYF Advertising Awards
Avant-Garde/Innovative | Avant-Garde/Innovative | Technology
Bronze
NYF Advertising Awards
2020
NYF Advertising Awards
Design | Brand Design | Books
Bronze
The One Show
2020
The One Show
Design | Craft | Printing & Paper Craft
Gold Pencil
The One Show
2020
The One Show
Print | Promotional Items | Booklets & Brochures
Silver Pencil
The One Show
2020
The One Show
Health, Wellness & Pharma | Print | Health & Wellness
Bronze Pencil
The One Show
2020
The One Show
Design | Editorial | Books
Silver Pencil
The One Show
2020
The One Show
Print | Craft | Printing & Production
Bronze Pencil
ADC Awards
2020
ADC Awards
Publication Design | Books | Jacket | Single
Bronze Cube
ADC Awards
2020
ADC Awards
Brand / Communication Design | Innovation | Single or Series
Silver Cube
ADC Awards
2020
ADC Awards
Publication Design | Design for Good | Publication Design
Gold Cube
ADC Awards
2020
ADC Awards
Publication Design | Books | Limited Edition / Private Press / Special Format | Single
Gold Cube
Cannes Lions
2019
Cannes Lions
Direct | Media / Entertainment
Bronze
LIA
2019
LIA
Design | Editorial Design
Gold
LIA
2019
LIA
Design | Art Direction
Silver
LIA
2019
LIA
Design | Sustainable Design
Silver
LIA
2019
LIA
Design | Direct Marketing - Business-to-Business
Bronze
LIA
2019
LIA
Health & Wellness | Social Responsibility/Awareness
Finalist
CLIO Awards
2019
CLIO Awards
Design | Publishing & Printed Materials
Gold
 

评论

文明发言,无意义评论将很快被删除,异常行为可能被禁言
DIGITALING
登录后参与评论

评论

文明发言,无意义评论将很快被删除,异常行为可能被禁言
800

推荐评论

全部评论(1条)