保险一直以来只是在人们遭受灾难之后才会给人们进行物质上的补偿，但在灾难发生之前，其实人们也会因为那些汇集成灾难的小麻烦感到困扰。针对这种情况，澳大利亚领先的保险公司 NRMA 希望做的不止是在灾后帮助人们站起来，而是在灾难之前就可以做到提前预防，因此 NRMA 与 CHE Proximity 进行合作，开发了一款 NRMA Safety Hub 应用程序。
Safety Hub 推出后，率先邀请了156000 名澳大利亚人参与体验这款软件，Safety Hub 将房屋可能发生的风险提前，例如提醒用户更换水管、清理排水沟、修剪悬垂的树枝等来避免未来可能的灾难，并且 Safety Hub 还设计了一系列的任务交给用户去完成，每完成一项，用户将会得到现金，同时还让用户的房屋大大降低了风险，让他们更安全。这一举措让 Safety Hub 得到使用者的肯定，客户满意度达到前所未有的水平，并让澳大利亚成千上万的房屋更加安全。
项目信息
品牌/广告主
NRMA
营销机构
Creative Agency 创意代理商
CHE Proximity 澳大利亚
参与者
奖项荣誉
2021
Spikes Asia
Creative Effectiveness
Grand Prix
2020
AWARD Awards
Design | Product Design | Connected Products & Wearable Technology
Finalist
2020
AWARD Awards
Purpose | Creativity for Good | Product Design
Finalist
2020
AWARD Awards
Advertising | Digital | Apps
Bronze
2020
AWARD Awards
Planning | Apg Creative Strategy | Audience Insight and Social Behaviour/Cultural Insight
Finalist
2020
AWARD Awards
Innovation | Brand Innovation | Brand Engagement
Finalist
2020
AWARD Awards
Innovation | Brand Innovation | Product Innovation
Finalist
2020
AWARD Awards
Advertising | Digital | Digital Tools & Utilities
Bronze
2020
AWARD Awards
Craft | Digital Craft | User Experience Design (UX)
Finalist
2020
AWARD Awards
Media | Channels | Use of Technology
Bronze
2020
AWARD Awards
Design | Product Design | Interactive Design
Finalist
2020
AWARD Awards
Media | Channels | Use of Digital Platforms
Bronze
2020
AWARD Awards
Purpose | Creativity for Good | Service Innovation and Design
Silver
2020
The Webby Awards
Advertising, Media & PR | Best Use of Data Driven Media
Honoree
2020
The Webby Awards
Advertising, Media & PR | Brand Strategy
Honoree
2019
Cannes Lions
Creative Strategy | Business Transformation
Bronze
2019
Cannes Lions
Mobile | Data / Insight
Bronze
2019
Cannes Lions
Mobile | Brand-led Mobile Apps
Silver
2019
Cannes Lions
Creative Data | Data-driven Consumer Product
Silver
2019
LIA
Digital | Banking/Financial/Insurance
Silver
2019
LIA
Non-Traditional | Direct Marketing
Silver
2019
CLIO Awards
Digital/Mobile | Apps
Gold
2019
Tangrams
Effectiveness | Consumer & B2B Services
Gold
2019
Tangrams
Effectiveness | Insights / Strategic Thinking
Gold
2019
Tangrams
Digital Strategy | Consumer & B2B Services
Platinum Award
2019
Tangrams
Data & Analytics | Customer Intelligence
Gold
2019
Tangrams
Data & Analytics | Audience Segmentation
Silver
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