Santa Girl
每一年梅西百货的圣诞营销都备受瞩目，值得期待。今年，梅西百货再次携手 BBDO 纽约，温暖回归。《Santa Girl》讲述了小女孩Virginia渴望成为圣诞老人，并在节日当天达成心愿的故事。以此告诉观众：只要你相信，一切皆有可能。
Virginia在电视上看到梅西百货的感恩节圣诞老人游行广告后，备受感染，也希望能成为一个“圣诞老人”，像他一样为大家实现愿望，将爱和欢乐传递给大家。
可是当她在学校里说出愿望时，却遭到了同学们的嘲笑和质疑：一个女孩，怎么当圣诞老人？
Virginia并没有因此放弃，她把自己打扮的和圣诞老人一样。
Virginia不放弃的勇气和决心在圣诞节前夜终于得到了回报，在父母的帮助下，Virginia的愿望实现了。她乘坐着她的新“雪橇”在街上游行，并在邻居们的台阶上留下礼物，在这座还在沉睡中的小镇上传播奇迹和欢乐。
梅西百货希望用这支温暖的视频来告诉观众：当你相信有奇迹时，任何事情都可以发生。
Credits：
Advertising Agency: BBDO, New York, USA
Worldwide Chief Creative Officer: David Lubars
Chief Creative Officer New York: Greg Hahn
EVP, Executive Creative Director: Danilo Boer
EVP, Executive Creative Director: Marcos Kotlhar
Creative: Matt Brink
Creative: Adam Livesey
Creative Director: Taylor Marsh
Senior Art Director: Sho Matsuzaki
VP, Group Executive Producer: Dan Blaney
Producer: Corie Rosenblatt
SVP, Director of Business Affairs: Bernadette Naughten
SVP, Production Services Director: Jessica Nugent
Senior Business Affairs Manager: Adele Solomon
VP, Planning Director: Steve Panawek
Senior Strategic Planner: Alexandra Britt
EVP, Senior Director: Corey Cirillo
Account Director: Justin Perrelli
Account Executive: Maddy Bell
Production: RESET Content
Director: Garth Davis
Executive Producer: Megan Moore
Director of Production: Dave Morrison
Line Producer: Matt MacLennan
DP: Adam Arkapaw
Editorial: WORK Editorial
Executive Producer: Erica Thompson
Producer: Chris Delarenal
Editor: Neil Smith
Assistant Editor: Audrey Weiner
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