今年五月，知名糖果品牌Chupa Chups（珍宝珠）推出了三张名为《A Sweet Escape》的系列平面，通过创意插画表现了人们在繁忙生活工作中，只要一吃上了珍宝珠棒棒糖，糖果带来的甜蜜可以马上让你远离琐事的烦恼，用夸张的手法表现了吃糖时的享受表情，“甜蜜逃脱”的脑袋形状又和棒棒糖相似，令人一看便能理解海报表达的产品指向。
据悉，这组系列海报由曼谷Illusion视觉机构完成，创意机构则是来自中国香港的Cheil Worldwide，它就是那个屡获殊荣的JBL耳机平面《Block out the chaos》的代理商。这一次，珍宝珠的系列平面《A Sweet Escape》，也获得了3座戛纳铜狮奖、1项Clio铜奖、2项One Show中华创意奖银奖等殊荣。
A Sweet Escape - Homework（家庭作业篇）
A Sweet Escape - Music（音乐篇）
A Sweet Escape - Tidy up（整理篇）
Credit：
Client : Chupa Chups (Snack To Home Limited)
Product: Chupa Chups
Agency: Cheil Worldwide Hong Kong
Production Company: Illusion, Bangkok
Chief Creative Officer: Paul Chan
Creative Director: Lili Jiang, Ivan Au
Art Director: Ivan Au, Elsie Lau
Copywriter: Paul Chan, Lili Jiang, Tatiana Le, Agnes Ho
Illustrator: Illusion, Bangkok
Project Manager: Denise Chan
项目信息
品牌/广告主
Chupa Chups 珍宝珠
营销机构
Creative Agency 创意代理商
Cheil Worldwide 杰尔 香港
参与者
奖项荣誉
2020
NYF Advertising Awards
Artistry & Craft in Advertising | Print & Outdoor | Art Direction
Gold
2020
NYF Advertising Awards
Print | Best Use | Newspaper/Magazine
Gold
2020
NYF Advertising Awards
Print | Products & Services | Food/Drink/Restaurants
Gold
2020
NYF Advertising Awards
Artistry & Craft in Advertising | Design | Illustration
Silver
2020
NYF Advertising Awards
Artistry & Craft in Advertising | Print & Outdoor | Illustration
Silver
2020
NYF Advertising Awards
Artistry & Craft in Advertising | Design | Art Direction
Bronze
2020
The One Show
Out of Home | Craft | Illustration
Gold Pencil
2020
The One Show
Print | Craft | Art Direction
Silver Pencil
2020
The One Show
Out of Home | Billboards & Transit | Campaign
Bronze Pencil
2020
The One Show
Out of Home | Craft | Art Direction
Merit
2020
The One Show
Print | Newspaper | Campaign
Bronze Pencil
2020
The One Show
Print | Craft | Illustration
Gold Pencil
2020
The One Show
Print | Posters | Campaign
Gold Pencil
2020
The One Show
Out of Home | P.O.P. & In-Store | Campaign
Silver Pencil
2020
AWARD Awards
Craft | Art Direction | Print Art Direction, Campaign
Bronze
2020
AWARD Awards
Craft | Illustration | Posters
Bronze
2020
AWARD Awards
Advertising | Press & Outdoor | Press Advertising Campaigns
Finalist
2020
AWARD Awards
Craft | Illustration | Press and Print
Bronze
2020
AWARD Awards
Craft | Art Direction | Poster Art Direction, Campaign
Bronze
2019
Cannes Lions
Print & Publishing | Food & Drink
Bronze
2019
Cannes Lions
Industry Craft | Print & Publishing
Bronze
2019
Cannes Lions
Outdoor | Food & Drink
Bronze
2019
CLIO Awards
Print
Bronze
2019
AD STARS
Print | Product & Service | Foods
Bronze
2019
AD STARS
Outdoor | Outdoor Craft | Art direction
Crystal
2019
AD STARS
Design | Product & Service | Foods
Silver
2019
AD STARS
Print | Print Craft | Art direction
Silver
2019
AD STARS
Design | Communication Design | Posters
Silver
2019
AD STARS
Design | Communication Design | Promotional items(Retail Environment and experience, Live Events, Exhibition and experience)
Bronze
2019
AD STARS
Design | Communication Design | Self-promotion(POS, Consumer Touchpoints, In-store Digital Signage and Designs, Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and other greeting cards, Logos)
Bronze
专业评分
专业评分已截止
评论
评论
推荐评论
全部评论（10条）